Marketing Manager Soccer & Basketball

PUMA SE; Somerville (MA); On-site; USD 63,000 - 83,000; Full time

Job summary

PUMA SE in North America seeks a Manager Marketing for Soccer and Basketball to translate global directions into seasonal plans and to drive consumer engagement with players and fans.

You will coordinate cross-functional teams, manage budgets, activate launches, and partner with wholesale, DTC, and sports marketing to deliver integrated plans.

Qualifications

• Bachelor's degree preferred in Marketing, Business, Communications, Sports Management, or related field.
• 4+ years in category/brand/product marketing or related consumer marketing role.
• Strong knowledge of Soccer and Basketball consumers, sport culture, and marketplace dynamics.
• Experience executing integrated seasonal marketing plans across digital, social, retail, experiential, and communications.
• Strong PM skills to manage multiple priorities, agencies, budgets, timelines, and stakeholders.
• Ability to collaborate across marketing, product, merchandising, sales, retail and global teams.
• Clear written, verbal, presentation, and briefing skills.
• Analytical mindset with the ability to turn data into actionable insights.

Responsibilities

• Translate global direction into North America briefs, launch roadmaps, activation plans, and channel guidance.
• Contribute consumer, product, and marketplace insights to positioning and storytelling.
• Manage integrated go-to-market execution for priority Soccer and Basketball franchises, campaigns, athletes, teams, and moments.
• Coordinate with Communications, Creative, Media, DTC, Wholesale, and other teams to deliver connected plans.
• Partner with Sports Marketing on storytelling opportunities, ensuring assets align with priorities.
• Collaborate with Wholesale and Account Marketing to translate priorities into retail programs and events.
• Monitor player and fan behavior, marketplace dynamics, and emerging opportunities for category recommendations.
• Manage agencies and cross-functional workstreams with clear scope, timelines, and approvals.
• Oversee budgets, KPI tracking, campaign recaps, and post-season learning.

Skills

Marketing strategy

Brand marketing

Cross-functional collaboration

Project management

Analytical mindset

Communication skills

Education

Bachelor's degree

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION

The Manager Marketing, Soccer / Basketball supports North America category marketing for Soccer and Basketball within the Sport Category team. Reporting to the Teamhead Marketing, Sport Category, this role translates global and regional direction, consumer insights, and business priorities into coordinated seasonal plans that strengthen relevance with players and fans and support commercial impact.

This role manages day-to-day Soccer and Basketball marketing execution across product storytelling, key launches, athletes and teams, consumer experiences, DTC and wholesale priorities, communications, and media. The Manager coordinates cross-functional workstreams, maintains clear timelines and deliverables, and helps ensure category plans are executed consistently across consumer touchpoints.

Support annual and seasonal marketing planning for Soccer and Basketball, aligned with category strategy, consumer priorities, product launches, and commercial objectives.

• Translate global direction into relevant North America briefs, launch roadmaps, activation plans, channel guidance, and executional deliverables.
• Contribute consumer, product, and marketplace insights that inform positioning, messaging, creative development, and product storytelling.
• Manage integrated go-to-market execution for priority Soccer and Basketball franchises, campaigns, athletes, teams, tournaments, and seasonal brand moments.
• Coordinate with Communications & Influence, Creative, Media, Social, DTC, Visual Experience, Sports Marketing, Wholesale, and Consumer Journey teams to deliver connected plans across consumer touchpoints.
• Partner with Sports Marketing on athlete, player, team, and federation storytelling opportunities, ensuring assets support category and product priorities.
• Collaborate with Wholesale and Account Marketing teams to translate Soccer and Basketball priorities into retail programs, account plans, sell-in tools, consumer events, and seasonal activations.
• Monitor player and fan behavior, sport and youth culture, marketplace dynamics, competitor activity, and emerging opportunities to inform category recommendations.
• Manage agencies and cross-functional workstreams, maintaining scope, timelines, deliverables, approvals, risks, and clear stakeholder communication.
• Manage assigned budgets, KPI tracking, campaign recaps, and post-season learning to improve future execution.

YOUR TALENT

Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field preferred.

• 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role.
• Strong knowledge of Soccer and Basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling, and marketplace dynamics.
• Experience supporting and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels.
• Strong project management skills with the ability to manage multiple priorities, agencies, budgets, timelines, and stakeholders.
• Ability to collaborate across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams.
• Clear written, verbal, presentation, and briefing skills, with strong attention to detail.
• Analytical mindset with the ability to review consumer, category, marketplace, and campaign performance data and turn findings into actions.

Success Measures

• Clear, well-coordinated seasonal Soccer and Basketball plans aligned to category and business priorities.
• Relevant product storytelling and consumer engagement across Soccer and Basketball.
• On-time, high-quality execution of priority launches, campaigns, athlete and team moments, events, and marketplace activations.
• Strong coordination across marketing functions, Sports Marketing, DTC, wholesale, and account teams.
• Assigned budgets, timelines, deliverables, and KPIs managed accurately and consistently.
• Actionable campaign learning that improves future category planning and execution.

The hiring range base pay for this position is $62,700 - $83,380 + Bonus + Benefits

(Benefit Summary Corporate)

Pay may vary depending on job-related knowledge, skills, and experience.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.