Sneaker Category Lead: Growth & Culture

StockX Inc.; Detroit (MI); On-site; USD 120,000 - 130,000; Full time

Job summary

StockX in Detroit is hiring a Sneakers Category Manager to own growth, culture, and marketplace dynamics for sneakers within a new high-priority commerce initiative. You’ll be the internal authority on sneaker ecosystem and the external face to sellers, creators, and community leaders.

This role blends cultural fluency with strategic ownership and hands-on execution, from building a seller pipeline to defining go-to-market playbooks and cross-functional collaboration with product, marketing, and

Qualifications

• Deeply embedded in sneaker culture — you know the people, platforms, trends, and economics, and you’re already plugged into the ecosystem
• 5+ years of experience in category management, partnerships, marketplace growth, brand, or operator roles in sneakers, streetwear, or adjacent ecosystems
• Comfortable owning outcomes, not just strategy — you execute, iterate, and adapt
• Strong relationship builder with credibility among sellers, creators, and community members
• Data-literate and commercially minded — you understand pricing, margins, liquidity, and incentives
• Entrepreneurial, scrappy, and energized by building something from the ground up

Responsibilities

• Define and execute the growth strategy for sneakers within the platform
• Own category-level performance across supply, engagement, and revenue
• Establish quarterly goals, leading indicators, and operating rhythms
• Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators
• Personally recruit and onboard flagship sellers who set the tone for the platform
• Develop seller strategies that balance credibility, storytelling, and commerce
• Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion
• Partner with Category Marketing to design culturally authentic activations
• Experiment with new approaches and iterate quickly based on performance and feedback
• Work closely with Account & Partnerships Managers to scale seller acquisition and support
• Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and buyers
• Provide clear, actionable insights from the market to influence roadmap prioritization
• Document learnings, frameworks, and best practices that can be reused across future categories
• Help define what “great” looks like for category ownership at StockX
• Support hiring and onboarding as the sneaker category team grows

Job description

StockX in Detroit is hiring a Sneakers Category Manager to own growth, culture, and marketplace dynamics for sneakers within a new high-priority commerce initiative. You’ll be the internal authority on sneaker ecosystem and the external face to sellers, creators, and community leaders.

This role blends cultural fluency with strategic ownership and hands-on execution, from building a seller pipeline to defining go-to-market playbooks and cross-functional collaboration with product, marketing, and