Senior Brand Manager, Salty Snacks Growth & Innovation

Hershey Company; Hershey (PA); On-site; USD 157,000 - 195,000; Full time

Benefits offered by this job

Health & wellbeing

401(k) with company match

Paid time off

Career development

Job summary

The Hershey Company is seeking a Senior Brand Manager for the Salty Snacks portfolio to drive growth and innovation across Cheese Snacks and Puffs. You will translate consumer insights into strategic plans and lead cross-functional teams to deliver measurable business results.

You will shape product roadmaps, identify whitespace, and partner with Insights, R&D, Supply Chain, Finance, and Commercial teams to execute opportunity-led growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA or advanced degree preferred.
• Experience in Brand Management and marketing strategy.

Responsibilities

• Develop consumer-grounded growth strategies for the Salted Snacks portfolio.
• Identify whitespace opportunities through consumer and category analysis.
• Develop and align integrated growth plans with brand and business objectives.
• Lead innovation initiatives from discovery to commercialization.
• Build and manage innovation pipelines for long-term growth.
• Collaborate with Insights, R&D, Supply Chain, and Commercial teams to execute opportunities.

Skills

Brand management

Growth strategy

Cross-functional leadership

Analytics

Storytelling

Education

Bachelor's degree in Marketing or related

MBA preferred

Job description

The Hershey Company is seeking a Senior Brand Manager for the Salty Snacks portfolio to drive growth and innovation across Cheese Snacks and Puffs. You will translate consumer insights into strategic plans and lead cross-functional teams to deliver measurable business results.

You will shape product roadmaps, identify whitespace, and partner with Insights, R&D, Supply Chain, Finance, and Commercial teams to execute opportunity-led growth.