SMS/Email Marketing Manager

STERRY; Idaho; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Full remote flexibility

Job summary

STERRY, a fast-paced growth marketing agency, seeks an SMS/Email Marketing Manager who lives and breathes email marketing and lifecycle campaigns. This role focuses on retaining customers, increasing lifetime value and building automated flows for welcome, onboarding, abandon cart, win-back, and re-engagement.

You'll segment audiences, personalize messaging, analyze metrics, and collaborate with creative and account teams to deliver results for ecommerce and SaaS brands.

Qualifications

• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
• Proven experience managing and optimizing automated email campaigns.
• Hands-on experience with email marketing and CRM platforms.

Responsibilities

• Develop and execute email retention strategies that increase engagement and lifetime value.
• Build and optimize automated email flows (welcome, onboarding, nurture, abandoned cart, win-back, re-engagement).
• Segment audiences and personalize messaging based on behavior and lifecycle stage.
• Monitor campaign performance and analyze metrics like open rates, CTRs, conversions, retention, churn.
• Conduct A/B testing to improve email content, subject lines, timing, and journeys.
• Collaborate with creative, content, design, and account teams to deliver campaigns for multiple clients.
• Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.

Skills

Email marketing

CRM

Lifecycle marketing

Data analysis

Project management

Communication

E-commerce / SaaS experience

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Klaviyo

HubSpot

Mailchimp

ActiveCampaign

Salesforce Marketing Cloud

Job description

Who We Are:

AtSTERRY, we’re not your average Growth Marketing Agency—we’re the rocket fuel behind crowdfunding and e-commerce success. Since day one, we’ve helped clients pull in over$100 millionin trackable online revenue. We shatter limits, supercharge brands, and turn every click into cash.

Overview:

We're a fast-paced, results-driven marketing agency helping brands create meaningful customer relationships that last. As we continue to grow, we're looking for an SMS/Email Marketing Managerwho lives and breathes email marketing and knows how to turn one-time customers into lifelong advocates.

If you're passionate about customer lifecycle marketing, love digging into campaign data, and get excited about crafting high-performing email journeys, we'd love to meet you.

What You'll Do

• Develop and execute email retention strategies that increase customer engagement, repeat purchases, and lifetime value.
• Build and optimize automated email flows, including welcome series, onboarding, nurture campaigns, abandoned cart, win-back, and re-engagement journeys.
• Segment audiences and personalize messaging based on customer behavior and lifecycle stage.
• Monitor campaign performance and analyze key metrics such as open rates, click-through rates, conversions, retention, and churn.
• Conduct A/B testing to continuously improve email content, subject lines, timing, and customer journeys.
• Collaborate with our creative, content, design, and account management teams to deliver impactful campaigns for multiple clients.
• Stay ahead of email marketing trends, deliverability best practices, and CRM innovations.

What We're Looking For

• Education: Bachelor’s degree in Marketing, Business, Communications,or related field is a plus— but what truly matters is what you can build. A standout portfolio or equivalent hands-on experience is just as valued.
• 3+ years of experience in email marketing, CRM, retention marketing, or lifecycle marketing.
• Proven experience managing and optimizing automated email campaigns.
• Hands-on experience with email marketing and CRM platforms such as Klaviyo, HubSpot, Mailchimp, ActiveCampaign, Salesforce Marketing Cloud, or similar tools.
• Strong understanding of customer segmentation, personalization, and lifecycle marketing strategies.
• Analytical mindset with the ability to interpret campaign data and translate insights into action.
• Excellent project management and communication skills, with the ability to thrive in a fast-moving agency environment.
• Experience working with e-commerce, SaaS, or digital-first brands is a plus.

Why Join STERRY?

• Full remote flexibility.
• Growth and development within a collaborative, innovative team.
• Opportunity to work with international brands and markets.
• A culture that values creativity, precision, and measurable results.