Remote Email Marketing Strategist

Placements24; Willows (CA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote position

Competitive salary

Performance-based bonuses

Professional development opportunities

Home office stipend

Flexible schedule

Collaborative virtual team culture

Job summary

Placements24 is seeking a seasoned Remote Email Marketing Strategist to lead our email programs, driving engagement, retention, and conversions across campaigns from newsletters to triggered automations. The role demands expert segmentation, testing, and analytics, plus strong copywriting to resonate with a growing audience.

You will own the end-to-end process, ensure deliverability and brand alignment, and collaborate with product, design, and content teams in a fully remote setup to accelerate

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience creating and optimizing email campaigns.
• Strong copywriting, segmentation, automation, and analytics skills.

Responsibilities

• Develop and execute a strategic email marketing plan aligned with business goals.
• Design, build, and manage campaigns including newsletters and automations.
• Segment lists based on demographics and behavior to personalize communication.
• Craft compelling subject lines and body copy with clear CTAs.
• Perform A/B tests and analyze results to optimize performance.
• Monitor deliverability, compliance, and list hygiene; report metrics.

Skills

Email strategy

A/B testing

Analytics

Copywriting

Remote collaboration

Segmentation

Education

Bachelor's in Marketing/Comm

Tools

Mailchimp

SendGrid

HubSpot

Constant Contact

Job description

About the Role

Our client, a fast-growing SaaS company, is seeking an experienced and creative Remote Email Marketing Strategist to spearhead their email communication efforts. This is a fully remote position, allowing you to work from anywhere while making a significant impact. You will be responsible for developing, executing, and optimizing comprehensive email marketing strategies that drive customer engagement, retention, and conversions. The ideal candidate possesses a deep understanding of email marketing best practices, segmentation, A/B testing, and analytics. You will craft compelling email content, design effective campaigns, and ensure optimal deliverability. This is an exciting opportunity to take ownership of a critical marketing function within a dynamic and innovative company, contributing directly to its growth and success. The role requires a strategic thinker with a data-driven approach, capable of translating business objectives into impactful email campaigns that resonate with our target audience. You will work collaboratively with cross-functional teams in a virtual setting, ensuring that email marketing is seamlessly integrated into the overall marketing strategy. Your expertise will be key in nurturing customer relationships and driving business value through targeted communication.

Key Responsibilities

• Develop and execute a strategic email marketing plan aligned with overall marketing and business objectives.
• Design, build, and manage email campaigns, including newsletters, promotional emails, and triggered automations.
• Segment email lists based on customer demographics, behavior, and engagement to personalize communication.
• Craft compelling subject lines, engaging body copy, and clear calls-to-action for all email communications.
• Conduct A/B testing on subject lines, content, send times, and other elements to optimize campaign performance.
• Monitor email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribe rates) and provide detailed reports.
• Analyze campaign data to identify trends, insights, and opportunities for improvement.
• Ensure email campaigns are mobile-responsive, visually appealing, and adhere to brand guidelines.
• Manage email deliverability and maintain a clean, healthy email list.
• Stay up-to-date with email marketing best practices, regulations (e.g., CAN-SPAM, GDPR), and emerging technologies.
• Collaborate with content creators, designers, and other marketing team members to develop engaging email content and assets.

Requirements

• Proven experience as an Email Marketing Specialist, Strategist, or Manager.
• Demonstrated success in developing and executing effective email marketing campaigns.
• Proficiency with email marketing platforms (e.g., Mailchimp, SendGrid, HubSpot, Constant Contact).
• Strong understanding of email marketing principles, segmentation, automation, and analytics.
• Excellent copywriting and editing skills, with a knack for creating persuasive and engaging content.
• Experience with A/B testing and data analysis to drive campaign optimization.
• Knowledge of marketing automation concepts and integrations is a plus.
• Familiarity with CRM systems and their integration with email marketing platforms.
• Strong organizational skills and attention to detail.
• Ability to work independently in a remote setting and manage multiple projects effectively.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Fully remote position offering unparalleled flexibility and autonomy.
• Competitive salary and performance-based bonuses.
• Opportunity to lead and shape the email marketing strategy for a growing tech company.
• Access to industry-leading email marketing tools and resources.
• Continuous learning and professional development opportunities.
• Collaborative and supportive virtual team culture.
• Generous paid time off and company holidays.
• Home office setup allowance.
• Be part of a team that values innovation and data-driven decision-making.