Email & SMS Strategist (Lifecycle, Retention, CRM)

Stimulate; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Above industry standard salary

15 Days PTO + 7 Paid Holidays

75% Health, Vision, and Dental coverage

Annual Company Retreat

Remote happy hours

Annual Company Retreat

Job summary

A digital marketing agency in the United States seeks an Email & SMS strategist to manage client relationships and develop retention strategies. This role involves onboarding new clients, creating content calendars, and managing performance reporting. The ideal candidate has over 2 years of experience in email/SMS marketing, proficiency in tools like Klaviyo, and strong communication skills. Join a dynamic team that emphasizes learning, collaboration, and creativity in a fast-paced environment.

Qualifications

• 2+ years of work experience in the email/SMS/retention marketing space.
• Superior written and verbal communication skills.
• Excellent attention to detail and organizational skills.
• A self-motivated leader eager to learn.
• Ambitious, resilient, and eager to learn.
• Works well in a team environment and collaborates effectively.
• A self-motivated leader with resilience, drive, and eagerness to learn.

Responsibilities

• Audit client accounts and onboard new clients.
• Create monthly content calendars and automation plans.
• Write performance reports and present them to clients.
• Map out automation plans and manage email/SMS communication.
• Quality Assurance and Scheduling: QA of links, codes, and segmentation.
• Client Communication: serve as a primary contact for clients.
• Tool Expertise: work with Klaviyo, Attentive, MailChimp Forms, Recharge and more.

Skills

Email marketing

SMS marketing

Client relationship management

Communication

Detail-oriented

Team collaboration

Education

2+ years in email/SMS/retention marketing

2+ years using Klaviyo or a similar ESP

Tools

Klaviyo

MailChimp Forms

Recharge

Shopify

Stay AI

Aftersell

Post Pilot

Shopify

Lifetimely

Job description

Overview

We're Stimulate—an email & sms retention marketing agency for high-growth DTC brands. We use email, SMS, subscriptions, loyalty programs, and more to drive customer lifetime value and client profitability.

Who We’re Looking For

We’re looking for an Email & SMS strategist to join our agency. This position will manage client relationships, build bespoke retention strategies, implement those strategies across client email and SMS channels, and oversee performance & reporting.

Working alongside the creative team, your main objective in this role is to drive channel growth and customer retention to help our clients grow profitably.

Job Responsibilities

• New Client Audits and Onboarding
• Audit prospective client accounts to assess and document what’s working, what’s not, and what needs fixing.
• Onboard new clients you will be managing.
• Setup email & sms accounts following our best practices when onboarding new brands.

• Content Brief Creation and Presentation
• Create monthly content calendars and automation plans.
• Proof and provide feedback on content calendars created by other teammates.
• Present content calendars and automation plans to clients.
• Adjust calendars as needed following client feedback.

• Reporting and Analytics
• Write performance reports and present them to clients.
• Implement + delegate strategic next steps laid out in the report.
• Conduct ad hoc analytics when clients request or when performance declines.

• Email & SMS Automation Management
• Map out automation plans in Miro for new clients.
• Build automation logic in Klaviyo.
• Audit automations to ensure they are functioning as expected.

• Quality Assurance and Scheduling
• Schedule emails and perform final QA of links and discount codes to ensure error-free content.
• Modify segmentation strategy as needed based on results.
• Build and A/B test popups to maximize list growth.
• Address deliverability issues as they arise.

• Client Communication
• Serve as one of the two main points of contact for the clients you manage.

• Tool Expertise
• Work with and gain expertise in tools such as Klaviyo, Attentive, MailChimp Forms, Recharge, Stay AI, Aftersell, Post Pilot, Shopify, and Lifetimely.

Must-Have Qualifications

• 2+ years of work experience in the email/SMS/retention marketing space.
• 2+ years using Klaviyo or a similar ESP.
• Superior written and verbal communication skills.
• Excellent attention to detail and organizational skills.
• Ambitious, resilient, and eager to learn.
• Works well in a team environment and loves to collaborate.
• A self-motivated leader with resilience, drive, and eagerness to learn.

Why Stimulate

Stimulate is a fast-paced, close-knit team constantly pushing each other to develop greater depth and breadth of knowledge and skill. We believe team communication is critical and place emphasis on clear, timely, and constructive feedback. There is no better place to hone your skills as a retention marketer than at Stimulate.

• Salary: Above industry standard salary (based on experience) + bonus
• Vacation: 15 Days PTO + 7 Paid Holidays
• Health Benefits: 75% Health, Vision, and Dental coverage
• Amazing Clients: You’ll be working with a variety of high-growth DTC brands, so you’ll never get bored!
• Happy Hours: Our remote happy hours are pretty lit 🥂
• Annual Company Retreat: Once a year, we get the team together for an epic adventure!