Smart Components Specialist

Fromm; Reading (Berks County); On-site; USD 75,000 - 110,000; Full time

Job summary

Fromm Electric Supply's Industrial Automation Group is seeking a Smart Components Specialist to drive the growth of Rockwell Automation Smart Components solutions across our territory.

You will collaborate with Account Managers, Inside Sales, Outside Sales, and Rockwell personnel to identify opportunities, deliver training, support product launches, and implement automation solutions throughout the customer lifecycle.

Qualifications

• Associate degree in a technical discipline or equivalent combination of education, experience, and technical knowledge.
• Experience in industrial automation, controls, electrical systems, manufacturing technologies, or a related field.
• Strong ability to understand customer applications and recommend effective technology solutions.

Responsibilities

• Develop and execute strategies to grow the Smart Components business across the territory.
• Partner with sales teams to identify, develop, and close new business opportunities.
• Serve as the primary technical resource for customers, Inside Sales, and Outside Sales on Smart Components products and applications.
• Provide pre-sale and post-sale technical support to ensure successful customer outcomes.
• Deliver product demonstrations, technical presentations, and hands-on training for customers and sales teams.
• Collaborate with Rockwell Automation representatives and internal specialists to develop complete customer solutions.
• Lead the introduction of new products and technologies through training, market development, and promotional activities.
• Support promotional campaigns, customer events, trade shows, seminars, and technology showcases.
• Maintain demonstration equipment, sales collateral, and technical resources to support sales efforts.
• Monitor market trends, identify emerging opportunities, and help expand Smart Components solutions into new markets and applications.
• Support inventory planning and product mix recommendations to ensure product availability and customer satisfaction.
• Participate in ongoing training and professional development to maintain expertise in Smart Components technologies and related automation solutions.

Skills

Presentation skills

Customer relationships

Communication

Travel willingness

Strategic planning

Education

Associate degree in technical discipline

Tools

Rockwell hardware

Job description

Join Fromm Electric Supply's Industrial Automation Group as a Smart Components Specialist and play a key role in driving the growth of Rockwell Automation Smart Components solutions throughout our territory.

Rockwell Automation Smart Components include intelligent automation technologies such as drives, motor control, safety, sensing, networking, and monitoring solutions that help customers improve productivity, reliability, and operational performance.

The Smart Components Specialist is responsible for developing and executing business strategies that drive growth, customer adoption, and market expansion for Smart Components solutions. As the technical and commercial subject matter expert, this highly collaborative role partners with customers, Account Managers, Inside Sales, Outside Sales, and Rockwell Automation personnel to identify opportunities, deliver training, support product launches, and implement innovative automation solutions throughout the customer lifecycle.

Key Responsibilities

• Develop and execute strategies to grow the Smart Components business across the territory.
• Partner with sales teams to identify, develop, and close new business opportunities.
• Serve as the primary technical resource for customers, Inside Sales, and Outside Sales on Smart Components products and applications.
• Provide pre-sale and post-sale technical support to ensure successful customer outcomes.
• Deliver product demonstrations, technical presentations, and hands‑on training for customers and sales teams.
• Collaborate with Rockwell Automation representatives and internal specialists to develop complete customer solutions.
• Lead the introduction of new products and technologies through training, market development, and promotional activities.
• Support promotional campaigns, customer events, trade shows, seminars, and technology showcases.
• Maintain demonstration equipment, sales collateral, and technical resources to support sales efforts.
• Monitor market trends, identify emerging opportunities, and help expand Smart Components solutions into new markets and applications.
• Support inventory planning and product mix recommendations to ensure product availability and customer satisfaction.
• Participate in ongoing training and professional development to maintain expertise in Smart Components technologies and related automation solutions.

Qualifications

• Associate degree in a technical discipline or equivalent combination of education, experience, and technical knowledge.
• Experience in industrial automation, controls, electrical systems, manufacturing technologies, or a related field.
• Strong ability to understand customer applications and recommend effective technology solutions.
• Proven presentation, communication, and relationship-building skills.
• Ability to develop and communicate value-based solutions in competitive sales environments.
• Strong organizational, problem-solving, and time-management skills.
• Ability to train and mentor internal teams on product features, benefits, applications, and market opportunities.
• Valid driver's license and willingness to travel throughout the territory as needed.

What Success Looks Like

• Growth of Smart Components sales, market share, and customer adoption.
• Development, advancement, and conversion of qualified opportunities and target accounts.
• Delivery of impactful customer and employee training programs that drive awareness, adoption, and business growth.
• Consistent delivery of high-quality technical support that contributes to customer satisfaction and successful solution implementation.
• Successful execution of product launches, promotional initiatives, and market development activities.
• Strong collaboration with sales teams, customers, Rockwell Automation representatives, and internal stakeholders.
• Accurate and timely reporting of business activity, opportunities, and results.