Specialist

Fromm; Reading (Berks County); On-site; USD 90,000 - 120,000; Full time

Job summary

Fromm Electric Supply is seeking a Specialist for its Industrial Automation Group to grow automation solutions across the territory. You will be the technical and commercial resource, applying knowledge of VFDs, MCCs, motor control, and related technologies to identify opportunities and deliver effective solutions.

You will partner with Account Managers, Inside and Outside Sales, and Rockwell Automation personnel to train customers, support launches, and expand market adoption across industrial

Qualifications

• Associate degree or equivalent combination of education and experience in a technical discipline.
• Experience in industrial automation, controls, electrical systems, motor control, manufacturing technologies, or related field.
• Working knowledge of VFDs, MCCs, and industrial motor control applications.
• Strong ability to understand customer applications and recommend effective technology solutions.
• Proven presentation, communication, and relationship-building skills.
• Ability to develop and communicate value-based solutions in competitive sales environments.
• Strong organizational, problem-solving, and time-management skills.
• Ability to train and mentor internal teams on product features, benefits, applications, and market opportunities.
• Ability to interpret electrical schematics, one-line diagrams, and technical specifications.
• Valid driver’s license and willingness to travel throughout the territory as needed.

Responsibilities

• Develop and execute strategies to grow industrial automation solutions across the territory.
• Partner with sales teams to identify, develop, and close new business opportunities.
• Serve as the primary technical resource for customers, Inside Sales, and Outside Sales on industrial automation products and applications.
• Provide pre-sale and post-sale technical support to ensure successful customer outcomes.
• Apply technical expertise in VFDs, MCCs, motor control systems, and related automation technologies.
• Deliver product demonstrations, technical presentations, and hands-on training for customers and sales teams.
• Collaborate with Rockwell Automation representatives and internal specialists to develop complete customer solutions.
• Support inventory planning and product mix recommendations to ensure product availability and customer satisfaction.

Skills

Customer relations

Presentation skills

Communication

Time management

Education

Technical discipline associate degree

Job description

Join Fromm Electric Supply's Industrial Automation Group as a Specialist and play a key role in driving the growth of industrial automation solutions throughout our territory.

The Specialist serves as a technical and commercial resource, helping customers identify and implement solutions that improve productivity, reliability, and operational performance.

The Specialist is responsible for developing and executing business strategies that drive growth, customer adoption, and market expansion for industrial automation solutions. This role requires a strong understanding of Variable Frequency Drives (VFDs), Motor Control Centers (MCCs), motor control applications, and related automation technologies. As a highly collaborative member of the Industrial Automation Group, the Specialist partners with customers, Account Managers, Inside Sales, Outside Sales, and Rockwell Automation personnel to identify opportunities, deliver training, support product launches, and implement innovative automation solutions throughout the customer lifecycle.

Key Responsibilities

• Develop and execute strategies to grow industrial automation solutions across the territory.
• Partner with sales teams to identify, develop, and close new business opportunities.
• Serve as the primary technical resource for customers, Inside Sales, and Outside Sales on industrial automation products and applications.
• Provide pre-sale and post-sale technical support to ensure successful customer outcomes.
• Apply technical expertise in Variable Frequency Drives (VFDs), Motor Control Centers (MCCs), motor control systems, and related automation technologies.
• Deliver product demonstrations, technical presentations, and hands-on training for customers and sales teams.
• Collaborate with Rockwell Automation representatives and internal specialists to develop complete customer solutions.
• Support customer modernization, lifecycle replacement, and new application opportunities involving automation technologies.
• Lead the introduction of new products and technologies through training, market development, and promotional activities.
• Support promotional campaigns, customer events, trade shows, seminars, and technology showcases.
• Maintain demonstration equipment, sales collateral, and technical resources to support sales efforts.
• Monitor market trends, identify emerging opportunities, and help expand automation solutions into new markets and applications.
• Support inventory planning and product mix recommendations to ensure product availability and customer satisfaction.
• Participate in ongoing training and professional development to maintain expertise in automation technologies and related solutions.

Qualifications

• Associate degree in a technical discipline or equivalent combination of education, experience, and technical knowledge.
• Experience in industrial automation, controls, electrical systems, motor control, manufacturing technologies, or a related field.
• Working knowledge of Variable Frequency Drives (VFDs), Motor Control Centers (MCCs), and industrial motor control applications.
• Strong ability to understand customer applications and recommend effective technology solutions.
• Proven presentation, communication, and relationship-building skills.
• Ability to develop and communicate value-based solutions in competitive sales environments.
• Strong organizational, problem-solving, and time-management skills.
• Ability to train and mentor internal teams on product features, benefits, applications, and market opportunities.
• Ability to interpret electrical schematics, one-line diagrams, and technical specifications.
• Valid driver's license and willingness to travel throughout the territory as needed.

What Success Looks Like

• Growth of automation solution sales, market share, and customer adoption.
• Development, advancement, and conversion of qualified opportunities and target accounts.
• Delivery of impactful customer and employee training programs that drive awareness, adoption, and business growth.
• Consistent delivery of high-quality technical support that contributes to customer satisfaction and successful solution implementation.
• Successful execution of product launches, promotional initiatives, and market development activities.
• Strong collaboration with sales teams, customers, Rockwell Automation representatives, and internal stakeholders.
• Accurate and timely reporting of business activity, opportunities, and results.

Why Join Fromm Electric Supply?

This role offers the opportunity to work with industry-leading automation technologies, collaborate with customers and manufacturing partners, and directly influence the growth of strategic automation solutions throughout the territory. If you are passionate about automation technology, enjoy solving customer challenges, and want to help drive the adoption of innovative industrial solutions,