SM Regional Marketing Sales Enablement Specialist

USI Insurance Services; Irvine (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

USI Insurance Services is seeking a regional marketing professional to lead and manage regional marketing initiatives in Irvine, CA. The role focuses on owning the events calendar, driving prospecting strategies and campaigns, and overseeing digital marketing and marketing automation to boost new business appointments and pipeline.

You will collaborate with Employee Benefits and Property & Casualty Sales Leaders, delivering analytics and reports that inform regional and local leadership and

Qualifications

• Own regional marketing initiatives and improve event-driven pipeline.
• Produce analytics by integrating Marketo and Dynamics data for leadership.
• Develop procedures for marketing investments (events, sponsorships, memberships).

Responsibilities

• Manage the regional events calendar leveraging Marketo.
• Provide analytics integrating Marketo and Dynamics data to regional and local leadership.
• Create and analyze reports and analytics for events and prospecting activities.
• Develop, maintain, and track procedures for marketing investments including events, sponsorships, charitable contributions, and memberships.

Skills

Event planning

Marketing analytics

Campaign management

Digital marketing

Tools

Marketo

Dynamics

Excel

Job description

Description and Requirements

General Description: Responsible for the implementation and management of regional marketing initiatives. Includes ownership of event calendar, prospecting strategies/campaigns, and digital marketing/marketing automation. Improve quality and quantity of new business appointments, pipeline, growth, and retention. Work in partnership with the Employee Benefits and Property & Casualty Sales Leaders.

Responsibilities

• Manage the regional events calendar leveraging Marketo. Includes round table discussions, lunch & learns, association/membership activities and social events hosted by sales team.
• Provide analytics integrating both Marketo and Dynamics data to regional and local leadership.
• Create and analyze reports and analytics for various events and prospecting activities.
• Develop, maintain, and track procedures for marketing investments. Includes events, sponsorships, charitable contributions, and memberships