Site Merchandising Specialist

YETI; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

YETI is seeking a Site Merchandising Specialist to craft best-in-class experiences on YETI.com, with a focus on Food & Beverage growth and product discoverability. You will partner with Merchandising Managers to execute campaigns, launches, and SKU curation that align with DTC objectives and inventory positions.

You will work closely with Demand Planning, Analytics, and Creative teams to optimize PDPs, messaging, and on-site merchandising for strong conversion and growth.

Qualifications

• Undergraduate degree or equivalent experience in business.
• Minimum 2 years in eCommerce site merchandising.
• Experience with SFCC and reporting tools.
• Strong analytical and Excel skills.

Responsibilities

• Execute category merchandising strategies on site, including promotions, product launches, and campaigns.
• Manage product lifecycle, SKU and content setup in SFCC and coordinate PDP assets with the creative team.
• Analyze site and sales metrics by campaign, traffic source and conversion; report insights to cross-functional partners.
• Collaborate with Demand Planning, Finance, Marketing and IT to optimize inventory, pricing, and on-site experience.

Skills

Analytical skills

Cross-functional collaboration

Attention to detail

Retail math

Education

Bachelor's degree or equivalent

Tools

Salesforce Commerce Cloud - Business Manager

Excel

Data visualization tools

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD.About the RoleThe Site Merchandising Specialist will be a key member of the eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will support the execution of a strategy that unites product, content and commerce in a way that engages consumers and drives high converting shopping experiences.This role will specifically focus on the Food & Beverage categories, focusing on growth and product discoverability amongst an expanding product portfolioWhat You'll DoWork alongside other Merchandising Specialists and Merchandising Manager to execute a category merchandising strategy on site including but not limited to promotions, product launches, campaigns, etc.Manage tactical product lifecycle for the site, including SKU and content setup within SFCCBrief PDP assets to creative team as defined by ecommerce style guide to educate customers and drive conversionAdjust product positioning on site and take a lead in campaign SKU curation in accordance with DTC objectives and inventory positionsExecute strategies that align with category P&L and growth targets, working with internal finance teams on year-on-year comparatives and forecastingWork closely with Demand Planning and Allocation to ensure adequate inventory positionsWork closely with analytics team members to submit reporting requests that will help you become a category/product expertTightly monitor and SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Category Management, Marketing, Demand Planning, etc.Understand category trends via SEO and seasonality for product promotionPartner with Digital leadership and IT to improve frontend and backend ecommerce functionality as it relates to site merchandising & overall PDP experienceWhat You BringUndergraduate degree or equivalent combination of education and work experience, Business concentrations preferredAt least 2 years of relevant experience or equivalent combination of education and work experienceAt least 1 year of experience with technical site merchandising in eCommerceExperience with Salesforce Commerce Cloud and its 'business manager' functions preferredAbility to deliver results in evolving framework with shifting priorities and technologyStrong interpersonal skills and ability to develop and manage relationships with cross functional team membersStrong analytical skills with an emphasis on Retail math and working knowledge of Excel.Experience with data visualization tools strongly preferred.Curiosity to learn, laser-focus on the details and resourcefulness with all that you do!#LI-JV1Benefits & Perks:Click here to learn about the benefits and perks we offer at YETI.YETI is proud to be an Equal Opportunity Employer.Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.YETI Applicant Privacy NoticeYETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [e-mail].