Site Merchandising Specialist

yeticoolers; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

YETI is seeking a Site Merchandising Specialist to help define and deploy best-in-class experiences on YETI.com, with a focus on Food & Beverage. You will drive category strategies, manage SKUs, and coordinate with creative, finance, and analytics to boost conversions.

You'll partner with cross-functional teams to optimize PDPs, campaigns, and inventory while leveraging SEO insights and data visualization tools to inform decisions.

Qualifications

• Undergraduate degree or equivalent combination of education and work experience.
• At least 2 years of relevant experience in eCommerce merchandising.
• At least 1 year of experience with technical site merchandising in eCommerce.
• Experience with Salesforce Commerce Cloud and its business manager functions preferred.
• Strong analytical skills with Retail math and Excel.
• Experience with data visualization tools preferred.

Responsibilities

• Execute category merchandising strategy on site including promotions and campaigns.
• Manage SKU and content setup within SFCC for the Food & Beverage categories.
• Brief PDP assets to creative teams to educate customers and drive conversion.
• Adjust product positioning and lead campaign SKU curation per objectives.
• Collaborate with finance on category P&L and year-on-year forecasting.
• Work with Demand Planning to ensure adequate inventory positions.
• Submit reporting requests with analytics to develop category expertise.
• Monitor SKU-level site and sales metrics to inform actions.
• Share insights with cross-functional partners to optimize merchandising.
• Leverage SEO and seasonality insights for product promotion.

Skills

Analytical skills

Excel proficiency

Retail math

Data visualization tools

Cross-functional collaboration

Site merchandising

Attention to detail

SEO awareness

Education

Bachelor's degree in Business or related field

Tools

Salesforce Commerce Cloud

Job description

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

About the Role

The Site Merchandising Specialist will be a key member of the eCommerce team in helping to define and deploy best-in-class customer experiences on our owned digital platform, YETI.com. Our website is more than a shopping experience; it also represents the pinnacle expression of our brand. As such, you will support the execution of a strategy that unites product, content and commerce in a way that engages consumers and drives high converting shopping experiences.

This role will specifically focus on the Food & Beverage categories, focusing on growth and product discoverability amongst an expanding product portfolio

What You’ll Do

• Work alongside other Merchandising Specialists and Merchandising Manager to execute a category merchandising strategy on site including but not limited to promotions, product launches, campaigns, etc.
• Manage tactical product lifecycle for the site, including SKU and content setup within SFCC
• Brief PDP assets to creative team as defined by ecommerce style guide to educate customers and drive conversion
• Adjust product positioning on site and take a lead in campaign SKU curation in accordance with DTC objectives and inventory positions
• Execute strategies that align with category P&L and growth targets, working with internal finance teams on year-on-year comparatives and forecasting
• Work closely with Demand Planning and Allocation to ensure adequate inventory positions
• Work closely with analytics team members to submit reporting requests that will help you become a category/product expert
• Tightly monitor and SKU-specific site and sales metrics, taking a deep and consistent view of product performance down at the campaign level, traffic by source, conversion etc.
• Use reporting insights to identify trends and suggest recommendations to cross-functional partners like Category Management, Marketing, Demand Planning, etc.
• Understand category trends via SEO and seasonality for product promotion
• Partner with Digital leadership and IT to improve frontend and backend ecommerce functionality as it relates to site merchandising & overall PDP experience

What You Bring

• Undergraduate degree or equivalent combination of education and work experience, Business concentrations preferred
• At least 2 years of relevant experience or equivalent combination of education and work experience
• At least 1 year of experience with technical site merchandising in eCommerce
• Experience with Salesforce Commerce Cloud and its 'business manager' functions preferred
• Ability to deliver results in evolving framework with shifting priorities and technology
• Strong interpersonal skills and ability to develop and manage relationships with cross functional team members
• Strong analytical skills with an emphasis on Retail math and working knowledge of Excel.
• Experience with data visualization tools strongly preferred.
• Curiosity to learn, laser-focus on the details and resourcefulness with all that you do!

Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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