Site Experience PM — Elevate eCommerce UX (Hybrid)

Kontoor Brands; Denver (CO); Hybrid; USD 82,000 - 115,000; Full time

Benefits offered by this job

Discounts on great gear

Competitive compensation and benefits

Job summary

Kontoor Brands in Denver is seeking a Product Manager, Site Experience to lead strategy, development, and optimization of our eCommerce site. You will partner with design, engineering, analytics, and marketing to boost usability, performance, and conversions, using data-driven decisions to drive measurable impact.

The role requires 3–5+ years in product management for digital experiences, strong analytics skills, and hands-on experience with A/B testing, personalization, and CRO.

Qualifications

• 3–5+ years of experience in product management, preferably in eCommerce or digital experiences.
• Strong analytical skills with experience using data tools such as Google Analytics, Adobe Analytics, Hotjar or similar.
• Hands-on experience with A/B testing, site personalization, and conversion rate optimization.
• Familiarity with UX/UI best practices and front-end technologies (HTML, CSS, JavaScript is a plus).
• Excellent communication and collaboration skills, with experience working in cross-functional teams.
• Ability to balance strategic thinking with tactical execution to drive measurable results.
• Experience with Agile methodologies and product development lifecycle.

Responsibilities

• Develop and execute the product roadmap for site experience, focusing on user engagement, navigation, and conversion optimization.
• Lead A/B testing and experimentation to enhance UX/UI and overall site performance.
• Manage roadmap for platform shopping tools related to site experience.
• Collaborate with UX designers and engineers to implement features that improve customer journey and usability.
• Analyze user behavior, site analytics, and customer feedback to identify pain points and opportunities for enhancement.
• Ensure a seamless, mobile-first experience while optimizing performance across all devices.
• Partner with marketing and merchandising teams to support promotional initiatives and campaign execution on-site.
• Manage backlog and prioritize initiatives based on business impact and customer needs.
• Monitor and improve key site performance metrics, including bounce rates, session duration, and checkout completion rates.

Skills

Product management

Analytics

A/B testing

UX/UI basics

Cross-functional teamwork

Agile

Tools

Google Analytics

Adobe Analytics

Hotjar

Job description

Kontoor Brands in Denver is seeking a Product Manager, Site Experience to lead strategy, development, and optimization of our eCommerce site. You will partner with design, engineering, analytics, and marketing to boost usability, performance, and conversions, using data-driven decisions to drive measurable impact.

The role requires 3–5+ years in product management for digital experiences, strong analytics skills, and hands-on experience with A/B testing, personalization, and CRO.