Site Experience & Conversion Manager

tcbrands

Huntington Beach (CA)

On-site

USD 90,000 - 130,000

Full time

8 days ago

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Job summary

TravisMathew is seeking a Manager, Site Experience & Operations to lead conversion strategies across the digital ecosystem and optimize the consumer journey. This role drives testing, personalization, and optimization for travismathew.com and travismathew.ca, collaborating with Digital Product, Callaway Digital, and vendors to unlock full site potential.

The ideal candidate has 5+ years in ecommerce optimization, strong analytics, and a track record of improving conversion and NPS in a consumer

Qualifications

Bachelor's degree in Business, Computer Science, Economics or Marketing.
Minimum 3 years' experience in product management, channel marketing, merchandising or brand activation in consumer durables industry.
Minimum 3 years' experience in front end e-commerce content management tools (Magento, SAP Commerce, Shopify, Salesforce Commerce).
Minimum 5 years' hands-on optimization.

Responsibilities

Lead strategy and execution of Travismathew.com site experience, testing, and operations to drive ecommerce.
Manage ecommerce product set up strategy and launch process for TravisMathew to ensure products maintain a strategic hierarchy based on mix of business, inventory, and brand priorities.
Partner cross-functionally with Digital Product, Callaway Digital, and vendors/agencies to ensure clear swim lanes and Flywheel process to unlock full site potential.
Develop and manage active A/B and multivariate tests and personalized ecommerce experiences in 3rd party platforms (Dynamic Yield, Optimizely).
Manage and maintain the A/B testing roadmap for Travismathew.com and Travismathew.ca.
Manage 3rd party relationships (i.e. Rebuy, Dynamic Yield, TrueFit, Hotjar, Qualtrics, Bazaarvoice, etc) and ensure optimization of tools / vendor to serve consumers and drive the business.
Analyze data for tests and experiences from Google Analytics and 3rd party platforms, report findings and provide recommendations.
Analyze website usage and sales data to identify new customer segments to target and identify insights and opportunities.
Develop and maintain a holistic testing calendar and partner on sprint planning process as well as, promotional and product activation calendar for eCommerce team visibility and cross-functional alignment.
Oversee the operational execution of seasonal product launches, promotional events, homepage refreshes, and campaign go-live checklists to ensure all launches are executed accurately and on schedule.
Develop best practices to drive a streamlined process while working with the Creative & Development team to grow the quality and breadth of assets, features, and functionalities.
Maintain up-to-date knowledge of on eCommerce trends, best practices, and future opportunities including sites, testing tools and applications from key competitors and industry leaders.
Inspire, mentor, and motivate a site experience and operations team; foster the growth and continued development of team.