Site Experience & Operations Manager

tcbrands; Huntington Beach (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

TravisMathew is seeking a Manager, Site Experience & Operations to lead conversion strategies across the digital ecosystem and optimize the consumer journey. This role drives testing, personalization, and optimization for travismathew.com and travismathew.ca, collaborating with Digital Product, Callaway Digital, and vendors to unlock full site potential.

The ideal candidate has 5+ years in ecommerce optimization, strong analytics, and a track record of improving conversion and NPS in a consumer

Qualifications

• Bachelor's degree in Business, Computer Science, Economics or Marketing.
• Minimum 3 years' experience in product management, channel marketing, merchandising or brand activation in consumer durables industry.
• Minimum 3 years' experience in front end e-commerce content management tools (Magento, SAP Commerce, Shopify, Salesforce Commerce).
• Minimum 5 years' hands-on optimization.

Responsibilities

• Lead strategy and execution of Travismathew.com site experience, testing, and operations to drive ecommerce.
• Manage ecommerce product set up strategy and launch process for TravisMathew to ensure products maintain a strategic hierarchy based on mix of business, inventory, and brand priorities.
• Partner cross-functionally with Digital Product, Callaway Digital, and vendors/agencies to ensure clear swim lanes and Flywheel process to unlock full site potential.
• Develop and manage active A/B and multivariate tests and personalized ecommerce experiences in 3rd party platforms (Dynamic Yield, Optimizely).
• Manage and maintain the A/B testing roadmap for Travismathew.com and Travismathew.ca.
• Manage 3rd party relationships (i.e. Rebuy, Dynamic Yield, TrueFit, Hotjar, Qualtrics, Bazaarvoice, etc) and ensure optimization of tools / vendor to serve consumers and drive the business.
• Analyze data for tests and experiences from Google Analytics and 3rd party platforms, report findings and provide recommendations.
• Analyze website usage and sales data to identify new customer segments to target and identify insights and opportunities.
• Develop and maintain a holistic testing calendar and partner on sprint planning process as well as, promotional and product activation calendar for eCommerce team visibility and cross-functional alignment.
• Oversee the operational execution of seasonal product launches, promotional events, homepage refreshes, and campaign go-live checklists to ensure all launches are executed accurately and on schedule.
• Develop best practices to drive a streamlined process while working with the Creative & Development team to grow the quality and breadth of assets, features, and functionalities.
• Maintain up-to-date knowledge of on eCommerce trends, best practices, and future opportunities including sites, testing tools and applications from key competitors and industry leaders.
• Inspire, mentor, and motivate a site experience and operations team; foster the growth and continued development of team.

Skills

Excel

Google Analytics

Adobe Analytics

Google Suite

CSS/HTML

Education

Bachelor's Degree in Business

Bachelor's Degree in Computer Science

Bachelor's Degree in Economics

Bachelor's Degree in Marketing

Tools

Magento

Shopify

SAP Commerce

Salesforce Commerce

Job description

TravisMathew is a premium apparel brand that exists because we seized an opportunity-and we're inviting you to take yours. Back in 2007, we saw there weren't many companies whose clothing bridged the gap between performance and lifestyle, so we created our own. Inspired by the sun, surf, and sand of Southern California, we became a leading innovator in lifestyle performance apparel by making clothes for real life-plus working with premium wholesalers, building a leading e-commerce business, and opening retail stores around the world. We invite you to join team TravisMathew.

The Manager, Site Experience & Operations is responsible for lead driving conversion across the digital ecosystem (site and key channels) to create a cohesive consumer journey that optimizes site engagement, product discovery, TM Rewards sign ups, conversion, and overall consumer experience. This individual will lead the process of creating a best-in-class digital testing through data, ecommerce best practice, cross-channel alignment, and consumer expertise. Additionally, Manager, CRO is responsible is responsible for driving and optimizing the personalization program for Travismathew.com and Travismathew.ca. S/he will serve as the CRO subject matter expert and collaborate cross functionally to improve the conversion rate and Net Promoter Score. This individual will create and execute the testing, personalization, and optimization strategies for the ecommerce business, and partnering with eCommerce leadership to ensure successful implementation, optimization, and reporting.

ROLES AND RESPONSIBILITIES

• Lead and plan short and long-term strategy and execution of Travismathew.com site experience, testing, and operations to drive the eCommerce business while ensuring a best-in-class customer experience
• Manage the ecommerce product set up strategy and launch process for TravisMathew to ensure products maintain a strategic hierarchy based on mix of business, inventory, and brand priorities
• Partner cross-functionally with Digital Product, Callaway Digital, and vendor /agencies to ensure clear swim lanes and built out Flywheel process to unlock full site potential
• Develop and manage active A/B and multivariate tests and personalized ecommerce experiences in 3rd party platforms (Dynamic Yield, Optimizely)
• Manage and maintain the A/B testing roadmap for Travismathew.com and Travismathew.ca
• Manage 3rd party relationships (i.e. Rebuy, Dynamic Yield, TrueFit, Hotjar, Qualtrics, Bazaarvoice, etc) and ensure optimization of tools / vendor to serve consumers and drive the business
• Analyze data for tests and experiences from Google Analytics and 3rd party platforms, report findings and provide recommendations
• Analyze website usage and sales data to identify new customer segments to target and identify insights and opportunities
• Develop and maintain a holistic testing calendar and partner on sprint planning process as well as, promotional and product activation calendar for eCommerce team visibility and cross-functional alignment
• Oversee the operational execution of seasonal product launches, promotional events, homepage refreshes, and campaign go-live checklists to ensure all launches are executed accurately and on schedule.
• Develop best practices to drive a streamlined process while working with the Creative & Development team to grow the quality and breadth of assets, features, and functionalities
• Maintain up-to-date knowledge of on eCommerce trends, best practices, and future opportunities including sites, testing tools and applications from key competitors and industry leaders
• Inspire, mentor, and motivate a site experience and operations team; foster the growth and continued development of team

TECHNICAL COMPETENCIES (Knowledge, Skills & Abilities)

• Proficient in Microsoft Applications (i.e., Excel, PowerPoint, Word, Teams)
• Proficient in analytics (i.e., Google and / or Adobe Analytics)
• Proficient in Google suite (i.e., sheets, slides, docs, gmail)
• Proficient in of CSS/HTML, preferred
• Ability to conceptualize, develop and implement new plans / strategies
• Ability to drive, influence and collaborate across numerous functional areas
• Ability to manage and mentor a team
• Ability to manage multiple projects simultaneously
• Strong analytical skills with the ability to efficiently distill complex information into strategic actionable recommendations
• Strong communication and decision-making abilities
• Strong organization, attention to detail and follow-up skills
• Strong presentation skills with the ability to lead large meetings with confidence
• Strong time management skills

EDUCATION AND EXPERIENCE

• Bachelor's Degree in Business, Computer Scient, Economics or Marketing
• Minimum 3 years' experience in product management, channel marketing, merchandising or brand activation in consumer durables industry
• Minimum 3 years' experience in front end e-commerce content management tools (Magento, SAP Commerce, Shopify, Salesforce Commerce)
• Minimum 5 years' hands-on optimi