Shopper & Retail Marketing Manager

LHH; Newark (NJ); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Bonus

Benefits package

Job summary

A consulting firm is seeking a strategic and data-driven Shopper Marketing Manager. This role involves leading shopper-focused initiatives across retail and digital channels, collaborating with Marketing, Sales, and Finance. The ideal candidate will have 5+ years of experience in shopper marketing, strong analytical skills, and the ability to present insights to senior stakeholders. This hybrid opportunity offers a competitive salary, bonus, and benefits package.

Qualifications

• 5+ years of experience in CPG shopper marketing, trade marketing, or sales operations.
• Strong experience with retail media and loyalty data.
• Proven ability to synthesize complex data and present to stakeholders.

Responsibilities

• Lead shopper marketing initiatives across retail and digital channels.
• Develop and manage shopper marketing calendars at national and regional levels.
• Analyze shopper data to uncover insights on demographics and purchase behavior.
• Measure program effectiveness through KPI and ROI analysis.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Tools

Retail media tools

Shopper and consumer panel data tools

Syndicated data sources

Job description

We are seeking a strategic and analytically driven Shopper Marketing Manager to lead the development and execution of shopper‑focused initiatives across retail and digital channels. This role partners closely with Marketing, Sales, and Finance to translate shopper and consumer insights into impactful programs that drive awareness, engagement, and purchase behavior in‑store and online. This is a hybrid opportunity with 3 days a week in office and offers a competitive base salary, bonus and benefits package.

• Lead the planning, execution, and post‑analysis of shopper marketing initiatives across key retail accounts, including in‑store activations, digital programs, retail media, partnerships, and promotions
• Develop and manage annual and monthly shopper marketing calendars at both national and regional levels
• Analyze shopper, loyalty, and syndicated data to uncover insights related to demographics, purchase behavior, path to purchase, and cross‑shopping trends
• Translate data into clear, actionable insights that inform brand strategy, targeting, and activation
• Own shopper marketing budget planning, tracking, and monthly reconciliation in partnership with Finance
• Measure program effectiveness through KPI, ROI, and proof‑of‑execution analysis to optimize future activity
• Serve as the internal voice of the shopper and retailer, ensuring alignment between marketing and commercial strategies
• Collaborate cross‑functionally to support brand and category growth, planning, and investment decisions

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, Economics, or a related field; MBA preferred
• 5+ years of experience in CPG shopper marketing, trade marketing, or sales operations
• Strong experience with retail media, shopper and consumer panel data, loyalty data, and syndicated data sources
• Excellent analytical, communication, and project management skills
• Proven ability to synthesize complex data and present insights and recommendations to senior stakeholders
• Ability to thrive in a fast‑paced, cross‑functional environment with evolving priorities
• Willingness to travel occasionally as needed