Shopper Marketing Director

adm Indicia; New York (NY); Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Significant revenue growth opportunities

Collaborate at executive level

Influence shopper strategy effectively

Job summary

adm Indicia is looking for a Shopper Marketing Director in New York, NY, with over 12 years of experience in shopper marketing and retail activation. This hybrid role involves driving account growth, developing client partnerships, and executing strategic initiatives that connect brand ambitions to retail performance. The ideal candidate will have a strong background in FMCG and the ability to influence senior stakeholders. This position offers competitive compensation and the opportunity to work at an executive level within a global agency.

Qualifications

• 12+ years' experience in shopper marketing, retail activation, or agency environments.
• Proven track record of growing accounts year-on-year.
• Strong FMCG and retail client background.

Responsibilities

• Drive account growth and unlock commercial opportunities.
• Own executive-level client relationships.
• Guide development of shopper frameworks.

Skills

Shopper marketing expertise

Client relationship management

Strategic thinking

Negotiation skills

Operational discipline

Job description

Compensation: $135,000 - $150,000 / year

Department: Account Management

Location: Hybrid - US (New York)

Description

We are seeking a Shopper Marketing Director (12+ years’ experience) to drive account growth, unlock commercial opportunities, and build senior-level client partnerships. This is not a delivery-only account leadership role. It is a strategic commercial position responsible for:

• Growing revenue within existing accounts
• Unlocking new business opportunities
• Elevating client partnerships to executive level
• Turning shopper strategy into sustainable business growth

You will operate as a senior advisor to clients — connecting brand ambition to retail performance — while owning the financial health and expansion of your portfolio.

Purpose of the role

Growth & Business Development

• Identify and convert organic growth opportunities across client portfolios.
• Develop annual growth roadmaps tied to shopper and activation strategies.
• Lead new business pitches and prospect development.
• Build multi-year partnership strategies with key accounts.
• Contribute to pipeline forecasting and revenue planning.

Senior Client Leadership

• Own executive-level relationships (VP Marketing, CMO, Shopper Leads).
• Influence client investment decisions toward activation and retail growth.
• Lead high-stakes commercial conversations confidently.
• Position the agency as a long-term growth partner.

Strategic Shopper Leadership

• Guide development of shopper frameworks and activation roadmaps.
• Elevate client briefs into broader, revenue-driving programs.
• Connect retail insights, performance data, and category dynamics to strategic recommendations.
• Ensure programs align to measurable KPIs and sales impact.

Commercial Ownership & Governance

• Accountable for revenue, margin, scope control, and profitability.
• Protect commercial discipline across projects.
• Drive pricing strategy and contract negotiations where required.
• Ensure delivery excellence without compromising margin.

Internal Leadership & Alignment

• Align creative, strategy, and production around growth priorities.
• Create a culture of proactive opportunity spotting.
• Mentor senior account teams toward strategic and commercial maturity.
• Build confidence and clarity across cross-functional teams.

Skills, Knowledge and Expertise

12+ years’ experience in shopper marketing, retail activation, or below-the-line agency environments.

• Proven Director or Senior Account Director experience.
• Demonstrated track record of growing accounts year-on-year.
• Strong FMCG and retail client background.
• Experience influencing executive-level stakeholders.
• Deep understanding of retail ecosystems and shopper conversion strategy.
• Experience contributing to agency new business wins.

Commercial Acumen

Understands agency economics, margin protection, pricing strategy, and revenue expansion.

Growth Mindset

Naturally identifies white-space opportunities within accounts.

Executive Client Leadership

Trusted advisor capable of influencing senior stakeholders.

Strategic Thinking

Translates retail data and insight into scalable growth plans.

Negotiation & Influence

Comfortable leading complex commercial discussions.

Operational Discipline

Maintains delivery excellence while protecting profitability.

Benefits

• Drive significant revenue growth across major global brands.
• Operate at executive level within a globally connected agency.
• Influence shopper strategy across markets and channels.
• Shape long-term client partnerships.
• Play a central role in the commercial success of the agency.

This is a role for a commercially driven shopper leader who wants to turn relationships into revenue and strategy into growth.

We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.