Shopper Marketing Manager

Offshoot Brands; Conshohocken (Montgomery County); On-site; USD 80,000 - 100,000; Full time

Job summary

Offshoot Brands, located in Conshohocken, is seeking a Shopper Marketing Manager to lead marketing initiatives across their innovative food brands. The ideal candidate will have at least 5 years of experience in shopper marketing and be proficient in handling budgets while demonstrating ROI. Responsibilities include developing marketing plans, optimizing omnichannel campaigns, and analyzing data insights. A Bachelor’s degree in Marketing or Business is required, along with strong analytical skills and the ability to build relationships effectively.

Qualifications

• 5+ years of experience in shopper marketing, trade marketing, or related fields.
• Experience working with major retail customers.
• Proven ability to manage budgets and demonstrate ROI.

Responsibilities

• Develop annual and quarterly shopper marketing plans across key retail accounts.
• Drive omnichannel optimization across retailer touchpoints.
• Analyze syndicated data and uncover growth opportunities.

Skills

Shopper marketing

Trade marketing

Customer marketing

CPG brand activation

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Retail media platforms

Excel

Presentation skills

Job description

Offshoot Brands – a growing portfolio of innovative food brands including Love Beets, Veggie Confetti, Genuine Coconut, and Fresh Face Foods – is seeking a strategic, creative, and results-oriented Shopper Marketing Manager to lead the development and execution of shopper marketing initiatives across the brand portfolio.

This role will partner closely with Brand Marketing, Sales, and key retail customers to create best-in-class programs that drive awareness, trial, repeat purchase, and category growth. The ideal candidate understands how shoppers behave at shelf and online, knows how to translate brand strategy into retail execution, and thrives in a fast-paced, entrepreneurial environment.

Key Responsibilities

Shopper Marketing Strategy & Execution

• Develop annual and quarterly shopper marketing plans across key retail accounts aligned with customer priorities, promotional calendars, seasonal opportunities, innovation launches, and category trends.


• Build omnichannel shopper programs including in-store, digital retail media, social, display, sampling, loyalty, and eCommerce activations.


• Drive omnichannel optimization across retailer touchpoints, supporting campaign setup and execution across digital retail media platforms (e.g., Instacart, retailer media networks) and ensuring alignment with broader shopper marketing initiatives.


• Manage and optimize product content syndication across retailer platforms (e.g., Syndigo, IX-One, Brandbank, and customer-specific systems), partnering cross-functionally to ensure accurate, consistent, and conversion-driving product listings that enhance digital shelf presence and improve discoverability across eCommerce channels.


• Create customer-specific selling stories and activation plans that support new item launches and priority growth initiatives.


• Ensure flawless execution of programs from concept through post-analysis.

Customer & Cross-Functional Partnership

• Partner closely with Sales team and retail customers to identify opportunities that increase product velocities, household penetration, and basket size.


• Collaborate with Brand Marketing to ensure shopper programs align with overall brand positioning and campaign priorities.

Budget Management & ROI

• Manage shopper marketing budgets responsibly across brands and customers.


• Evaluate investment opportunities and prioritize programs with strongest return potential.


• Track, measure, and report ROI, incrementality, lift, and key performance metrics for all programs.


• Recommend optimizations based on learnings and performance data.

Analytics & Growth Focus

• Analyze syndicated data, customer POS data, promotional performance, and category insights to uncover growth opportunities.


• Monitor velocities, promotional effectiveness, pricing, and competitive activity.


• Use insights to shape future plans and improve efficiency of spend.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.


• 5+ years of experience in shopper marketing, trade marketing, customer marketing, or CPG brand activation.


• Experience working with major retail customers (grocery, natural, club, mass, etc.).


• Strong understanding of promotional planning, retail media, merchandising, eCommerce, and shopper behavior.


• Experience with retail media platforms and product content syndication tools (e.g., Instacart Ads, Syndigo, IX-One, Brandbank, retailer-specific portals) preferred.


• Proven ability to manage budgets and demonstrate ROI.


• Highly analytical with strong Excel and presentation skills.


• Excellent communication and relationship-building abilities.


• Entrepreneurial mindset with ability to move quickly and wear multiple hats.