Shopper Marketing Manager

ARI (Axcel Recruiting Inc.); Houston (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

ARI (Axcel Recruiting Inc.) in Houston is seeking a Shopper Marketing Manager to own the shopper strategy across in-store, Amazon, and the digital shelf. You will lead omnichannel programs, collaborate with agency partners, and drive budgeted initiatives with autonomy to move fast.

You bring 3–5 years in CPG digital and omnichannel, hands-on shopper marketing, and strong skills in retail media, SEO, and content optimization.

Qualifications

• 3–5 years of CPG digital and omnichannel/e-commerce experience.
• Hands-on shopper marketing with fluency in retail media.
• Strong SEO, social, and e-commerce content optimization.

Responsibilities

• Lead shopper marketing programs end-to-end.
• Own omnichannel/e-commerce strategy across retailer sites and Amazon.
• Develop brand asset toolkit for PDPs, imagery, and A+ content.
• Collaborate on RMN strategy and digital shelf optimization.
• Coordinate Integrated Agency Team across creative, media, SEO/AI.
• Partner with Finance, Insights, and Innovation on planning.

Skills

CPG digital experience

Omnichannel savvy

Shopper marketing

Financial acumen

Job description

Shopper Marketing Manager

Own the shelf — everywhere it lives.

• Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning.
• Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts.
• A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims.
• Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales.
• The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy.
• Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation.

Shopper Marketing Manager

Own the shelf — everywhere it lives.

We're looking for a shopper marketing and omnichannel powerhouse to lead how our brands win at the point of purchase — in-store, on Amazon, and across every digital shelf. This is a rare seat where shopper strategy, e-commerce content, and brand leadership sit with one owner, backed by real budget, real agency partners, and real autonomy to move fast.

WHAT YOU'LL OWN

• Shopper marketing programs end-to-end — briefs, agency management, KPI tracking, and customer planning.
• Omnichannel/e-commerce strategy across retailer.com, Amazon, and the digital shelf — driving conversion where it counts.
• A best-in-class, e-commerce-first brand asset toolkit: PDP copy, imagery, A+ content, and claims.
• Retail media network (RMN) strategy and digital shelf optimization in partnership with Sales.
• The Integrated Agency Team — aligning creative, media, social, SEO/AI, and shopper partners around one strategy.
• Brand analytics, competitive intelligence, and annual planning alongside Finance, Insights, and Innovation.

WHAT YOU BRING

• 3-5 years of CPG digital & omnichannel/e-commerce experience (agency or client side).
• Hands-on shopper marketing chops and fluency in the retail media landscape.
• Sharp digital marketing instincts — SEO, social, retail media, e-commerce content optimization.
• Financial acumen (P&L, forecasting, ROI) and the project management skills to run multiple priorities at once.
• An ownership mindset built for a fast-paced, entrepreneurial environment.

WHY THIS ROLE

You won't be one voice in a large committee. You'll set the shopper and omnichannel agenda for iconic, high-velocity CPG brands, with direct influence over budget, agency partners, and go-to-market execution — and a leadership team that wants you to move fast and make the call.