Beverage Category Strategy Lead

Redbull; Bentonville (AR); On-site; USD 92,000 - 138,000; Full time

Benefits offered by this job

Medical, Dental and Vision Plans

401k Match

Paid Holidays

Job summary

Red Bull North America, Inc. is seeking a Category Management professional to lead space allocation and assortment strategies for the Front-End beverage segment at Walmart and other retailers.

You will apply data analytics and shopper insights to maximize category productivity, improve visibility, and drive incremental purchases. The role requires experience in space planning, planograms, and advanced MS Office, with a focus on scalable merchandising standards and cross-functional collaboration.

Qualifications

• 5+ years of experience analyzing/interpreting data and managing highly complex modular systems and thousands of planograms annually.
• 3 to 5 years of experience of customer-facing Category Management (Category Advisor/Captain strongly preferred)
• Expert analytical and data interpreting skills, space planning and planogram automation; ability to teach, upskill and mentor junior team members
• Strong communication and superior storytelling skills using primary/secondary research and syndicated POS data (Circana/Nielsen)

Responsibilities

• Lead design and optimization of space allocation frameworks for Front-End beverage business.
• Develop assortment, modular, and space allocation strategies for Front-End beverage destinations.
• Use category management principles and space analytics to expand Energy's presence and share.
• Own evolution of Front-End beverage merchandising standards with scalable space solutions.
• Analyze shopper behavior and space productivity metrics to create best-in-class merchandising frameworks.
• Develop a long-term vision for Front End total single-serve beverage solutions to boost purchases and trip conversion.
• Shape future assortment and modular strategies to expand energy's presence and optimize productivity across Front End.
• Influence impulse category design, placement, and execution standards to drive growth
• Anticipate competition and create strategies to increase category productivity and sustainability of growth
• Identify shopper trends to inform growth strategies and competitive advantages for retailer and Red Bull
• Assist in holistic category recommendations considering consumer trends, assortment, space, merchandising

Skills

Data analysis

Category Management

Communication

Storytelling

Presentation

JDA Space Planning

MS Office (PowerPoint, Excel)

Tableau/Power BI

Education

Bachelor's Degree

Tools

JDA Space Planning

Power BI

Tableau

Excel

PowerPoint

Job description

Red Bull North America, Inc. is seeking a Category Management professional to lead space allocation and assortment strategies for the Front-End beverage segment at Walmart and other retailers.

You will apply data analytics and shopper insights to maximize category productivity, improve visibility, and drive incremental purchases. The role requires experience in space planning, planograms, and advanced MS Office, with a focus on scalable merchandising standards and cross-functional collaboration.