Shopper Marketing Lead – Beauty & Retail Activation

The Talent Magnet; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

The Talent Magnet is seeking a Manager, Shopper Marketing to translate brand strategy and shopper insights into compelling retail programs that drive awareness, conversion and profitable growth.

Working across a portfolio of recognized brands and leading national retailers, this role develops account-specific activation strategies connecting the consumer journey across stores, ecommerce, retail media and emerging commerce channels.

Qualifications

• Approximately 5–7 years of experience in shopper marketing or related fields.
• Experience within beauty, personal care, wellness or other consumer-focused categories is preferred.
• Proven success building integrated retailer programs across physical and digital channels.
• Strong understanding of path to purchase, retail media, ecommerce and activation.
• Experience with major national retailers; beauty/ecommerce exposure is relevant.
• Ability to turn data and insights into clear strategies and executable programs.
• Strong commercial instincts and alignment with brand and retailer needs.
• Collaborative style with influence across Sales, Marketing, Creative, Finance and agencies.
• Excellent project management, presentation and communication skills.
• Comfortable managing multiple brands, retailers and deadlines in a fast-paced environment.
• Bachelor’s degree or equivalent professional experience.

Responsibilities

• Develop shopper-marketing strategies for priority accounts aligned with brand objectives and goals.
• Translate consumer, shopper, category and retailer insights into activation plans.
• Build programs across in-store, ecommerce, digital shelf, retail media and events.
• Partner with Sales and Brand Marketing to strengthen retailer relationships and growth.
• Lead the shopper-marketing calendar and retailer-specific initiatives.
• Create persuasive materials for retailer meetings, reviews and planning.
• Collaborate with Creative and agencies on high-impact assets aligned with brand identity.
• Manage budgets, timelines, agency relationships and execution across brands.
• Establish performance measures and evaluate program effectiveness using data.
• Identify opportunities to improve conversion, penetration and ROI.

Skills

Shopper marketing

Consumer marketing

Retail activation

Collaboration

Education

Bachelor's degree or equivalent

Job description

The Talent Magnet is seeking a Manager, Shopper Marketing to translate brand strategy and shopper insights into compelling retail programs that drive awareness, conversion and profitable growth.

Working across a portfolio of recognized brands and leading national retailers, this role develops account-specific activation strategies connecting the consumer journey across stores, ecommerce, retail media and emerging commerce channels.