Integrated Marketing Director, Beauty & Connected Commerce

The Talent Magnet; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

The Talent Magnet is seeking a senior integrated marketing leader to reshape how its portfolio goes to market. The role will broaden from social media and influencer marketing to a connected operating model spanning social, PR, shopper and retail media, national media, and e-commerce.

You will lead a five-person team across sunless and accessories businesses, driving end-to-end campaign management, cross-functional collaboration, and agency leadership.

Qualifications

• Beauty industry experience is required.
• 7+ years of progressive leadership experience across integrated marketing, brand activation, or omnichannel marketing.
• Experience leading teams through evolution in remit and ways of working.
• Strong command of social, influencer, PR, content, shopper marketing, and retail media.
• Capability to connect brand, retailers, e-commerce, and national media investments.

Responsibilities

• Integrated brand leadership: vision and operating rhythm for integrated marketing across social, influencer, PR, shopper and retail media, on-shelf activation, and national media.
• Campaign orchestration: translate priorities into cohesive, insight-led campaigns with clear channel roles.
• Operating model transformation: redesign processes and ownership across disciplines.
• Portfolio execution: lead end-to-end activation balancing standards with business needs.
• Shopper and retail media integration: align retail media within the broader marketing mix.
• Connected commerce: manage links between brand marketing, Amazon, e-commerce, and in-store activity.
• Team leadership and capability building: lead a five-person team and evolve into end-to-end campaign management.
• Cross-functional partnership: build strong relationships with sales, e-commerce, creative, media and agencies.
• Agency leadership: set high bar for external partners and ensure delivery against strategy.
• Performance and learning: use data to optimize investment and communicate results.

Job description

The Talent Magnet is seeking a senior integrated marketing leader to reshape how its portfolio goes to market. The role will broaden from social media and influencer marketing to a connected operating model spanning social, PR, shopper and retail media, national media, and e-commerce.

You will lead a five-person team across sunless and accessories businesses, driving end-to-end campaign management, cross-functional collaboration, and agency leadership.