SFMC Product Owner #1019050

Dexian; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Dexian is seeking a Product Manager / Data Product Owner with expertise in Salesforce Marketing Cloud to translate marketing goals into scalable SFMC solutions and data enablement. You will collaborate with the Technology team to ensure infrastructure supports campaign execution at scale.

You will own the SFMC platform roadmap, automation, journeys, data integration, and governance, partnering with stakeholders and the product team to validate requirements and drive data-driven marketing.

Qualifications

• Bachelor's degree in CS, Marketing, Data Science, or related field.
• At least 5 years as Product Manager, Data Product Owner, or Business Analyst in customer data/Martech.
• Familiarity with CDPs, preferably Data Cloud and Salesforce Marketing Cloud, and data integration.
• Experience with CRM systems (Salesforce), analytics tools (GA, Adobe Analytics), and digital marketing tech.
• Strong SQL, data analysis, and visualization (Tableau, Power BI); interpret campaign data.
• Excellent communication bridging tech and business for stakeholders of varying expertise.
• Excellent organizational skills and risk-spotting ability.
• Ability to think abstractly and pivot to high-impact customer answers.
• BBA in business or related field.

Responsibilities

• Translate marketing goals into SFMC solutions and data enablement strategies.
• Own Marketing Cloud platform roadmap, release management, and support with stakeholders.
• Serve as SFMC SME on automation, personalization, deliverability, governance.
• Bridge marketing, technology, and analytics ensuring data strategy alignment.
• Review lead flow rules and prioritization.
• Define key populations and audiences within the CDP.
• Manage Salesforce Marketing Cloud Automations and Journeys with data extensions.
• Lead customer communications across email, Cloud Pages, and lists with quality and compliance.
• Oversee deployment with technology; manage SFMC pipeline across BU synced to Sales Cloud via Multi-Org Connector.
• Analyze data sets, mapping, transformation, ingestion/enrichment in SFMC.
• Stay current on SFMC updates and industry best practices.
• Lead in fast-paced, agile environment.
• Perform ad hoc tasks as needed.

Skills

Salesforce Marketing Cloud

SQL

Data analysis

Tableau

Power BI

Stakeholder management

Agile methodologies

Salesforce CRM

Education

Bachelor's degree in Computer Science, Marketing, Data Science, or related field

BBA in business or related field

Tools

Salesforce Marketing Cloud

Google Analytics

Adobe Analytics

Job description

• Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
• Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
• Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
• Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
• Review current lead flow rules and prioritization
• Facilitate definition of key populations and audiences within the Customer Data Platform
• Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
• Lead all aspects of customer communication across email, Cloud Pages, and subscription lists—ensuring accuracy, quality, and compliance
• Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
• Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
• Stay current on SFMC updates and industry best practices
• Lead in a fast-paced, agile environment
• Perform additional ad hoc tasks as needed

Qualifications

• Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
• At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
• Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
• Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
• Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
• Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
• Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
• Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
• BBA in business or related field required

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.