Sr Prod Owner-Mktg & Data Cloud

OP RaaS; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

OP RaaS in San Francisco seeks a Senior Product Owner to lead SFMC, Data Cloud identity resolution, and the Attribution Hub, aligning deliverability, data quality, compliance, marketing effectiveness, and AI-powered content optimization.

You will maintain the SFMC backlog end-to-end, define KPI standards, oversee identity matching rules, drive IP warming, and collaborate with Marketing leadership on AI content, audience segmentation, and campaign orchestration.

Qualifications

• Bachelor’s degree in business, information systems, computer science or related field.
• Seven (7) years of Product Owner or product management experience with Marketing Cloud Engagement (ExactTarget/SFMC), including Journey Builder, Content Builder, Cloud Pages, and Automation Studio.
• Demonstrated experience with Salesforce Data Cloud (CDP), including identity resolution configuration, data model objects (DMOs), Calculated Insights, and segment activation to multiple channels.
• Proven track record managing IP warming programs for new sending domains, including volume ramp planning, engagement list segmentation, ISP-specific throttling, and deliverability monitoring via Everest, Validity, or equivalent tools.
• Experience with Agentforce, Einstein AI, or equivalent AI/ML capabilities for marketing automation, including AI content generation, predictive analytics, and intelligent segmentation.
• Experience designing Marketing Cloud Connect (MCC) integrations with Sales Cloud, including subscriber key strategy, synchronized data extensions, and send logging architecture.
• Strong understanding of email compliance frameworks: CAN-SPAM, GDPR consent models, state-level opt-in laws, and consent inheritance during corporate separations or rebrands.
• Experience with B2B demand generation attribution models, including multi-touch attribution, first-touch/last-touch comparisons, and channel-level ROI reporting.
• Ability to write AMPscript or SSJS for dynamic content personalization, lead capture, and data manipulation within SFMC.
• Demonstrated experience managing marketing technology vendor ecosystems, including contract management, integration oversight, and vendor performance evaluation.
• Experience managing SI partner or consultant delivery teams while maintaining internal product authority.
• Salesforce certifications required: Marketing Cloud Email Specialist. Preferred: Marketing Cloud Consultant, Data Cloud Consultant.
• Experience deploying Agentforce marketing agents or AI-powered campaign orchestration tools in production.
• Experience with BriteVerify or equivalent list hygiene tools integrated with SFMC send workflows.

Responsibilities

• Maintain and own the SFMC backlog end-to-end including campaign journeys, Content Builder assets, Cloud Pages lead capture, send management, deliverability operations, and AI-powered content optimization.
• Serve as the authority for demand channel attributions within the Attribution Hub and define KPIs, segment activation rules, and campaign performance metrics with Marketing leadership.
• Define product requirements for identity resolution rules and deterministic match keys (email, account number).
• Oversee IP warming strategy and deliverability operations with monitoring tools, including ramp schedules and inbox placement tracking.
• Oversee the Agentforce AI product strategy for Marketing Cloud and Data Cloud, including AI-generated content personalization and predictive send time optimization.
• Define AI content guardrails and governance policies: approval workflows for AI-generated marketing content and brand voice compliance checks.
• Evaluate, select, and manage marketing technology vendor partners and contracts; oversee integration health.
• Design and track marketing performance dashboards for inbox placement, engagement, MQLs, attribution, ROI and AI content performance.
• Manage SI partner (Accenture) and consultant delivery for Marketing Cloud and Data Cloud workstreams; govern transition to FTE-Managed operations.
• Coordinate with IT Security and the CISO to ensure SFMC configurations meet DLP, encryption, and consent management requirements.
• Oversee Cloud Pages lead capture forms using AMPscript; ensure CAN-SPAM and privacy inheritance compliance for corporate separations.
• Drive prioritized backlog using BETS scoring with documented trade-offs for marketing technology feature requests.

Skills

Product ownership

Product management

Marketing technology

Leadership

Strategic thinking

Education

Bachelor’s degree in business, information systems, computer science or related field

Tools

SFMC (Marketing Cloud)

Data Cloud

ExactTarget / SFMC components

Content Builder

Cloud Pages

Automation Studio

MCC (Marketing Cloud Connect)

Einstein AI

BriteVerify

MuleSoft

LITMUS

Everest/Validity

Job description

Job Description

POSITION OVERVIEW:

Responsible for the strategy, backlog, and delivery outcomes for SFMC, Data Cloud identity resolution, and the attribution Hub that feeds all demand channels. Will oversee the intersection of deliverability, data quality, compliance, marketing effectiveness, and AI-powered content and campaign optimization.

ESSENTIAL FUNCTIONS:

• 
  Maintain the Marketing Cloud (SFMC) backlog end-to-end, including campaign journeys, Content Builder assets, Cloud Pages lead capture, send management, deliverability operations, and AI-powered content optimization.
• 
  Serve as the authority for all demand channel attributions flowing through the Attribution Hub, defining channel-level KPIs, segment activation rules, and campaign performance metrics in partnership with Marketing leadership.
• 
  Define product requirements for identity resolution rules, ensuring deterministic match keys (email, account number).
• 
  Oversee IP warming strategy and deliverability operations in partnership with monitoring tools (Everest/Validity), including send volume ramp schedules, engagement-based list segmentation, and inbox placement tracking.
• 
  Oversee the Agentforce AI product strategy for Marketing Cloud and Data Cloud, including AI-generated content personalization, predictive send time optimization, AI-powered audience segmentation, and marketing agent deployment for campaign orchestration and lead nurturing.
• 
  Define AI content guardrails and governance policies: establish approval workflows for AI-generated marketing content, brand voice compliance checks, and Einstein Trust Layer configurations for marketing use cases.
• 
  Evaluate, select, and manage marketing technology vendor partners, including deliverability monitoring (Everest/Validity), list hygiene (BriteVerify), contact enrichment (ZoomInfo), and emerging AI marketing tools. Manage vendor contracts, escalation paths, and integration health.
• 
  Design and maintain Marketing Cloud Connect synchronization requirements between SFMC and Sales Cloud, including polling configurations, subscriber key alignment, and data extension architecture.
• 
  Author requirements for Cloud Pages lead capture forms using AMPscript patterns, ensuring web-to-lead flows comply with CAN-SPAM, state-level opt-in requirements, and privacy consent inheritance rules applicable to corporate separations.
• 
  Drive scored intake for all marketing technology feature requests, maintaining a prioritized backlog using BETS scoring with documented trade-off rationale.
• 
  Define activation targets that push segments to SFMC for campaign sends to Sales Cloud for seller alerts, and to advertising platforms for suppression or retargeting, with documented Manager boundaries per channel.
• 
  Coordinate with IT Security and the CISO office to ensure SFMC configurations meet DLP, encryption, and consent management requirements for a publicly traded company.
• 
  Oversee the ZoomInfo contact enrichment integration requirements for Marketing Cloud, including list hygiene rules, enrichment-to-send pipeline design, and exclusion logic during IP warming periods.
• 
  Oversee the Marketing Cloud separation from the legacy parent organization, including subscriber list migration, journey rebuild, Content Builder asset transfer, and sender profile reconfiguration for the new domain.
• 
  Design and track marketing performance dashboards: inbox placement rates (not just ISP acceptance), engagement rates, MQL pipeline contribution, attribution by channel, campaign ROI, and AI content performance metrics.
• 
  Manage SI partner (Accenture) and consultant delivery for Marketing Cloud and Data Cloud workstreams: review deliverables, approve story completion, and govern the transition from partner-led to FTE-Managed operations.
• 
  Comply with all applicable laws/regulations, as well as company policies/procedures.
• 
  Perform other duties as assigned.

Disclaimer: This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

QUALIFICATIONS:

• 
  Bachelor’s degree in business, information systems, computer science or related field
• 
  Seven (7) years of Product Owner or product management experience with Marketing Cloud Engagement (ExactTarget/SFMC), including Journey Builder, Content Builder, Cloud Pages, and Automation Studio.
• 
  Demonstrated experience with Salesforce Data Cloud (CDP), including identity resolution configuration, data model objects (DMOs), Calculated Insights, and segment activation to multiple channels.
• 
  Proven track record managing IP warming programs for new sending domains, including volume ramp planning, engagement list segmentation, ISP-specific throttling, and deliverability monitoring via Everest, Validity, or equivalent tools.
• 
  Experience with Agentforce, Einstein AI, or equivalent AI/ML capabilities for marketing automation, including AI content generation, predictive analytics, and intelligent segmentation.
• 
  Experience designing Marketing Cloud Connect (MCC) integrations with Sales Cloud, including subscriber key strategy, synchronized data extensions, and send logging architecture.
• 
  Strong understanding of email compliance frameworks: CAN-SPAM, GDPR consent models, state-level opt-in laws, and consent inheritance during corporate separations or rebrands.
• 
  Experience with B2B demand generation attribution models, including multi-touch attribution, first-touch/last-touch comparisons, and channel-level ROI reporting.
• 
  Ability to write AMPscript or SSJS for dynamic content personalization, lead capture, and data manipulation within SFMC.
• 
  Demonstrated experience managing marketing technology vendor ecosystems, including contract management, integration oversight, and vendor performance evaluation.
• 
  Experience managing SI partner or consultant delivery teams while maintaining internal product authority.
• 
  Salesforce certifications required: Marketing Cloud Email Specialist. Preferred: Marketing Cloud Consultant, Data Cloud Consultant.
• 
  Experience deploying Agentforce marketing agents or AI-powered campaign orchestration tools in production.
• 
  Experience with BriteVerify or equivalent list hygiene tools integrated with SFMC send workflows.
• 
  Familiarity with MuleSoft for marketing data ingestion pipelines (Oracle, web analytics, third-party data sources).
• 
  LTL freight, logistics, or B2B industrial marketing experience.
• 
  Experience with Litmus or equivalent pre-send rendering and testing platforms.
• 
  Background in corporate separation or rebrand marketing technology migrations (email domain transfer, subscriber re-consent, brand asset migration).
• 
  Experience with Agentforce pricing model optimization and AI vendor evaluation for marketing use cases.
• 
  Experience deploying Agentforce marketing agents or AI-powered campaign orchestration tools in production.
• 
  Experience with BriteVerify or equivalent list hygiene tools integrated with SFMC send workflows.
• 
  Familiarity with MuleSoft for marketing data ingestion pipelines (Oracle, web analytics, third-party data sources).
• 
  LTL freight, logistics, or B2B industrial marketing experience.
• 
  Experience with Litmus or equivalent pre-send rendering and testing platforms.
• 
  Background in corporate separation or rebrand marketing technology migrations (email domain transfer, subscriber re-consent, brand asset migration).
• 
  Experience with Agentforce pricing model optimization and AI vendor evaluation for marketing use cases.

Work CONDITIONS:

• 
  Some travel required