Salesforce Marketing Cloud Developer

Interactive Resources; Dallas (TX); Hybrid; USD 110,000 - 165,000; Full time

Job summary

Interactive Resources is seeking an experienced Salesforce Marketing Cloud (SFMC) Developer for a direct hire in Dallas, TX. The role designs, develops, and supports marketing tech solutions to enable personalized, data-driven customer engagement.

You will work with product, marketing, data, and technology teams to build scalable SFMC capabilities, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.

Qualifications

• Bachelor's degree or equivalent in a related field.
• 5+ years of hands-on SFMC development experience.
• Strong knowledge of SFMC environments: Automation Studio, Journey Builder, Email Studio, Contact Builder.
• Proficient in AMPscript, SQL, data modeling, and API integrations.
• Experience connecting SFMC with Salesforce CRM and other marketing platforms.
• Experience working with Agile methodologies (Scrum/SAFe).
• Excellent communication and collaboration across technical and business teams.

Responsibilities

• Design, develop, test, deploy, and maintain SFMC solutions across the SFMC ecosystem.
• Build sophisticated marketing automation with dynamic content, audience segmentation, and personalized journeys.
• Develop integrations between SFMC and enterprise platforms (Salesforce CRM, Adobe Experience Cloud, data platforms).
• Design scalable, secure, compliant, and performant solutions with operational support in mind.
• Collaborate with Product Owners, Scrum Masters, architects, engineers and marketing teams.
• Participate in Agile ceremonies: sprint planning, backlog refinement, reviews, retrospectives.
• Apply engineering best practices: code reviews, automated testing, CI/CD, QA, standards.
• Develop technical documentation and architecture procedures.
• Research and evaluate emerging technologies including AI to enhance personalization and campaigns.
• Mentor junior developers and contribute to team growth.

Skills

SFMC development

AMPscript

SQL

API integrations

Agile/Scrum

Data modeling

Marketing automation

Communication

Education

Bachelor's degree in Computer Science, Information Technology, Software Engineering, Data Science

Equivalent professional experience

Tools

Tableau

Adobe Experience Cloud

Salesforce CRM

AWS

Job description

Direct Hire, Fulltime role with our client in Dallas, Texas

Our Client follows a hybrid work model, with team members working onsite three days per week and remotely two days per week. This approach provides flexibility while supporting collaboration, relationship building, and regular in-person connection across business and technology teams.

Sponsorship

Our Client is not offering visa sponsorship for this position.

Position Overview

Our Client is seeking an experienced Salesforce Marketing Cloud (SFMC) Developer to design, develop, and support innovative marketing technology solutions that enable highly personalized, data-driven, and omni-channel client engagement.

In this role, you will work closely with product, marketing, data, and technology teams to build scalable and secure SFMC capabilities that enhance the customer experience and support broader digital marketing strategies. The ideal candidate brings strong hands-on expertise with Salesforce Marketing Cloud, marketing automation, integrations, and modern Agile engineering practices.

Key Responsibilities

• Design, develop, test, deploy, and maintain solutions across the Salesforce Marketing Cloud ecosystem, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.
• Build sophisticated marketing automation solutions, including dynamic content, audience segmentation, triggered messaging, and personalized customer journeys.
• Develop and maintain integrations between SFMC and enterprise platforms such as Salesforce CRM, Adobe Experience Cloud, customer data platforms, analytics solutions, and cloud technologies.
• Design solutions with scalability, security, compliance, performance, and ongoing operational support in mind.
• Partner with Product Owners, Scrum Masters, architects, engineers, marketing teams, and business stakeholders to turn business and product objectives into effective technical solutions.
• Participate in Agile delivery activities including sprint planning, backlog refinement, estimation, reviews, and retrospectives.
• Apply engineering best practices such as code reviews, automated testing, CI/CD, quality assurance, and development standards.
• Investigate and resolve production issues while monitoring platform performance and identifying opportunities to improve reliability, efficiency, and overall solution quality.
• Develop and maintain technical documentation, coding standards, architecture documentation, and operational procedures.
• Research and evaluate emerging technologies, including AI and Generative AI capabilities, to enhance personalization, campaign performance, and marketing effectiveness.
• Mentor less-experienced developers and contribute to the growth of the team's technical expertise and engineering practices.

Required Qualifications

• Bachelor's degree in Computer Science, Information Technology, Software Engineering, Data Science, or a related discipline; equivalent professional experience may be considered.
• 5+ years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.
• Strong working knowledge of Automation Studio, Journey Builder, Email Studio, Contact Builder, and other core SFMC functionality.
• Proficiency with AMPscript, SQL, data modeling, and API-based integrations.
• Experience connecting Salesforce Marketing Cloud with Salesforce CRM and other enterprise marketing technology platforms.
• Experience working within Agile methodologies such as Scrum or SAFe.
• Strong analytical, troubleshooting, and problem-solving capabilities.
• Excellent written and verbal communication skills, with the ability to collaborate effectively across technical and business teams.

Preferred Qualifications

• Salesforce Marketing Cloud Developer Certification.
• Experience integrating SFMC with Adobe Experience Cloud, including Real-Time CDP and Journey Optimizer.
• Experience with Tableau and cloud technologies, preferably AWS.
• Familiarity with data governance, privacy, information security, and regulatory compliance.
• Experience applying Generative AI within marketing environments, including Salesforce Agentforce, prompt engineering, AI-assisted content development, or AI-driven campaign optimization.
• Experience working within product-led organizations and modern digital marketing technology ecosystems.