SFMC Developer: Email & Journey Automation

West Coast University; Irvine (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

West Coast University seeks an experienced Salesforce Marketing Cloud Developer to design, develop, and deploy advanced marketing automation solutions across email, journey orchestration, MobilePush, and analytics platforms.

The role involves architecting multi-channel journeys, building data extensions, configuring automation workflows, and delivering data-driven insights to support enrollment and student engagement goals. Collaboration with marketing, admissions, and IT is essential.

Qualifications

• Bachelor's degree in computer science, web development, or a related field.
• 5+ years of experience in email development.
• Strong knowledge of HTML, CSS, and JavaScript.
• Experience with Salesforce Marketing Cloud products.
• Proficiency with AMPscript and SSJS.
• SFMC certifications preferred.
• Knowledge of HTML email best practices and testing.

Responsibilities

• Designs, develops, and maintains responsive HTML email templates, dynamic content blocks, and reusable Content Builder assets.
• Develops multi-channel SFMC journeys and automation workflows.
• Configures MobilePush campaigns with audience targeting and personalization.
• Builds analytics dashboards using Datorama and Email Studio tracking.
• Collaborates with marketing, admissions, and IT teams to translate requirements into SFMC solutions.
• Tests and debugs email campaigns and ensures deliverability.
• Maintains data extensions and SFMC integrations.

Skills

HTML/CSS/JS

AMPscript/SSJS

SFMC Platform

MobilePush

SFMC Certifications

Testing/QA

Datorama Analytics

Content Builder/Email Studio

Data Extensions

Collaboration/Teamwork

Education

Bachelor's degree in CS/web dev/related

Tools

Adobe Creative Suite

Photoshop/Illustrator

SQL

Job description

West Coast University seeks an experienced Salesforce Marketing Cloud Developer to design, develop, and deploy advanced marketing automation solutions across email, journey orchestration, MobilePush, and analytics platforms.

The role involves architecting multi-channel journeys, building data extensions, configuring automation workflows, and delivering data-driven insights to support enrollment and student engagement goals. Collaboration with marketing, admissions, and IT is essential.