SFMC Email Marketing Specialist: Donor Engagement

Alliance Defending Freedom; Lansdowne (VA); On-site; USD 78,000 - 111,000; Full time

Benefits offered by this job

Medical and dental insurance 100% paid

401(k) plan with 4% match

Paid time off and 12 holidays

Job summary

Alliance Defending Freedom is seeking an Email Marketing Specialist to own the technical execution of our email communications on Salesforce Marketing Cloud. You will build, deploy, and optimize campaigns, manage audiences, and ensure deliverability while collaborating with content, design, and donor acquisition teams.

You will drive lifecycle programs, automation journeys, and data segmentation, contributing to the modernization of marketing tech and ensuring CAN-SPAM and GDPR/CCPA compliance.

Qualifications

• Salesforce Marketing Cloud Email Specialist certification (active).
• 3+ years of hands-on experience building and deploying email programs in Salesforce Marketing Cloud.
• Working knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder.
• Proficiency in HTML/CSS for responsive email, plus AMPscript and SQL.
• Experience with segmentation, dynamic content, and A/B testing.
• Solid understanding of email deliverability and compliance requirements.
• Strong attention to detail and a disciplined QA process.
• Clear written and verbal communication across technical and non-technical teams.

Responsibilities

• Build, QA, and send email campaigns in Email Studio, including one-time, recurring, and triggered messages.
• Create and maintain templates, content blocks, and reusable dynamic content in Content Builder.
• Manage send classifications, sender profiles, delivery profiles, and subscription/preference handling.

Skills

Salesforce Marketing Cloud

Email Studio

Content Builder

Automation Studio

Journey Builder

Contact Builder

AMPscript

SQL

HTML/CSS

Segmentation

Deliverability

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud

SSJS

APIs

Cloud Pages

Job description

Alliance Defending Freedom is seeking an Email Marketing Specialist to own the technical execution of our email communications on Salesforce Marketing Cloud. You will build, deploy, and optimize campaigns, manage audiences, and ensure deliverability while collaborating with content, design, and donor acquisition teams.

You will drive lifecycle programs, automation journeys, and data segmentation, contributing to the modernization of marketing tech and ensuring CAN-SPAM and GDPR/CCPA compliance.