SFMC Marketing Automation Lead for Lifecycle Journeys

LendingClub; San Francisco (CA); Ibrido; USD 135.000 - 159.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental & vision

401(k) match

Flexible time off

Parental leave

Descrizione del lavoro

Happen Bank is seeking a Marketing Automation Manager to own multi-channel customer journeys in Salesforce Marketing Cloud for Personal Loans, Collections, and DebtIQ. You will design scalable journey architectures, optimize deliverability, and personalize messaging with AMPscript and SQL-driven segmentation.

This role requires a hands-on builder mindset and collaboration with data and product teams. Hybrid in San Francisco with relocation options.

Competenze

• 4+ years of experience in marketing automation, lifecycle marketing, or a related field.
• Bachelor's degree or higher, or equivalent education/experience.

Mansioni

• Own end-to-end build and execution of multi-channel journeys across email, SMS, and push in SFMC for Personal Loans, Collections, and DebtIQ.
• Design and maintain scalable journey architecture, including trigger logic, suppression rules, and data flows.
• Drive deliverability strategy, including IP warming, domain diversification, sender authentication, and reputation management.
• Build responsive, on-brand email templates and implement dynamic content using AMPscript, Liquid, or merge tags.
• Write and execute SQL-based segmentation and audience logic for targeting and personalization.
• Partner with Data and Platform teams to strengthen automation architecture and move lifecycle marketing to scalable infrastructure.
• Use AI tools to accelerate QA, personalization, and testing while preserving data privacy and accuracy.
• Monitor journey performance and translate results into actionable recommendations.

Conoscenze

Marketing automation

SQL

Salesforce Marketing Cloud

Deliverability

Formazione

Bachelor's degree

Strumenti

Salesforce Marketing Cloud

AMPscript

Descrizione del lavoro

Happen Bank is seeking a Marketing Automation Manager to own multi-channel customer journeys in Salesforce Marketing Cloud for Personal Loans, Collections, and DebtIQ. You will design scalable journey architectures, optimize deliverability, and personalize messaging with AMPscript and SQL-driven segmentation.

This role requires a hands-on builder mindset and collaboration with data and product teams. Hybrid in San Francisco with relocation options.