SFMC Marketing Automation Lead — Journeys & Personalization

Veriipro; Miami (FL); Sur place; USD 120 000 - 160 000; Plein temps

Résumé du poste

Veriipro is seeking an experienced Marketing Automation Manager in Miami to lead Salesforce Marketing Cloud campaigns and lifecycle programs. The role requires hands-on use of Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks to deliver personalized customer journeys.

You will design and optimize campaigns, manage data workflows, collaborate across marketing, data, and analytics teams, and ensure QA and governance throughout automation

Qualifications

• Experience with Salesforce Marketing Cloud (SFMC) across modules.
• Hands-on work building journeys and automations in SFMC.
• Strong SQL and data-analysis skills for segmentation and reporting.

Responsabilités

• Design, build, execute, and optimize campaigns and customer journeys in SFMC.
• Develop Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
• Create advanced AMPscript for personalization and dynamic content.
• Develop audience segments and data workflows using SQL and CRM data.
• Integrate Databricks data to support marketing programs.
• Implement lifecycle marketing across acquisition, engagement, retention, and re-engagement.
• Ensure data quality, segmentation accuracy, and automation reliability.
• Collaborate with marketing, CRM, data, analytics, and tech teams on solutions.
• Establish QA, testing, documentation, and governance processes.
• Troubleshoot automation, data, personalization, and journey issues.
• Monitor campaign performance and optimize engagement and efficiency.
• Document automation workflows and best practices.
• Support SFMC administration and platform enhancements as needed.

Connaissances

Marketing automation

Lifecycle marketing

Data analysis

Cross-functional collaboration

Stakeholder management

QA and governance

Outils

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Content Builder

Data Extensions

AMPscript

SQL

Databricks

Description du poste

Veriipro is seeking an experienced Marketing Automation Manager in Miami to lead Salesforce Marketing Cloud campaigns and lifecycle programs. The role requires hands-on use of Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks to deliver personalized customer journeys.

You will design and optimize campaigns, manage data workflows, collaborate across marketing, data, and analytics teams, and ensure QA and governance throughout automation