SFMC Marketing Automation Architect

University of Rochester; United States; On-site; USD 78,000 - 116,000; Full time

Job summary

The University of Rochester is seeking a Marketing Automation Specialist with deep Salesforce Marketing Cloud expertise to design, build, and optimize digital campaigns across email and mobile channels. You will translate marketing strategy into technical execution, manage data extensions, and drive engagement through personalized journeys.

With 4+ years in digital marketing operations and SFMC hands-on experience, you will collaborate with cross‑functional teams, ensure governance, and stay

Qualifications

• 4+ years of experience in digital marketing operations, marketing automation, or MarTech roles.
• 3+ years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Email Studio, Automation Studio, and related modules.
• Strong knowledge of data extensions, SQL for segmentation, and personalization using AMPscript.

Responsibilities

• Design, build, and deploy multi-channel campaigns in SFMC using Journey Builder, Email Studio, Mobile Studio, and Automation Studio.
• Serve as SFMC administrator: user setup, roles, permissions, data extensions, and folder structure.
• Build audience segments with filters/SQL; develop automated data flows and reporting for KPIs.
• Collaborate with marketing and advancement teams to align campaigns with goals and journeys.
• Ensure compliance with CAN-SPAM, GDPR/CCPA, and accessibility standards; maintain QA and documentation.

Skills

SFMC

Journey Builder

Email Studio

Automation Studio

AMPscript

SQL

Data Extensions

HTML/CSS

Education

Bachelor's degree

Tools

Marketing Cloud Connect

Salesforce CRM

Job description

The University of Rochester is seeking a Marketing Automation Specialist with deep Salesforce Marketing Cloud expertise to design, build, and optimize digital campaigns across email and mobile channels. You will translate marketing strategy into technical execution, manage data extensions, and drive engagement through personalized journeys.

With 4+ years in digital marketing operations and SFMC hands-on experience, you will collaborate with cross‑functional teams, ensure governance, and stay