SFMC Specialist: Campaign Automation & Personalization

MidFirst Bank - Default; Oklahoma City (OK); On-site; USD 70,000 - 100,000; Full time

Job summary

MidFirst Bank seeks a Salesforce Marketing Cloud Specialist II to serve as the primary SFMC admin and marketing technologist. You will manage system configuration, campaign execution, and customer journeys while ensuring data quality and platform optimization.

Collaborating with Marketing, IT, and various business units, you will build personalized communications across Email Studio, Mobile Studio, Journey Builder, and more.

Qualifications

• Bachelor’s degree in a related field is required.
• 2–5 years of experience with marketing automation platforms.
• Strong SQL knowledge to query data from multiple sources.
• Detail-oriented with ability to analyze data and act on insights.
• Excellent written and verbal communication skills.

Responsibilities

• Serve as day-to-day Salesforce Marketing Cloud administrator.
• Configure business units, users, permissions, and platform settings.
• Design and deploy customer journeys using Journey Builder.
• Develop multi-channel campaigns across Email, SMS, and Push.
• Lead deployment meetings and coordinate production schedules.
• Maintain data extensions, segmentation, and automation workflows.
• Monitor data imports/exports and API integrations.
• Ensure compliance with CAN-SPAM, TCPA, GDPR, and banking regulations.

Skills

Marketing automation

SQL querying

Attention to detail

Critical thinking

Communication skills

Education

Bachelor’s degree in Information Systems, Computer Science, Marketing, Business Administration, Communications, or related field

Tools

Journey Builder

Content Builder

Automation Studio

Advertising Studio

Personalization/Interaction Studio

Salesforce Marketing Cloud

Job description

MidFirst Bank seeks a Salesforce Marketing Cloud Specialist II to serve as the primary SFMC admin and marketing technologist. You will manage system configuration, campaign execution, and customer journeys while ensuring data quality and platform optimization.

Collaborating with Marketing, IT, and various business units, you will build personalized communications across Email Studio, Mobile Studio, Journey Builder, and more.