Email Marketing Architect (Salesforce Marketing Cloud)

Adflegal; Lansdowne, Scottsdale, Dallas (VA, AZ, TX); On-site; USD 78,000 - 111,000; Full time

Benefits offered by this job

Medical and dental insurance

401(k) with 4% company match

Paid time off & 12 holidays

Job summary

Alliance Defending Freedom is seeking an Email Marketing Specialist to own the technical execution of email communications in Salesforce Marketing Cloud. You will collaborate with content, design, donor acquisition, CRM, and data teams to ensure timely, compliant, and effective messaging.

Responsibilities include building campaigns, automations, audience segmentation, testing, deliverability, and documentation.

Qualifications

• Salesforce MC Email Specialist certification (active).
• 3+ years building and deploying email programs in Salesforce Marketing Cloud.
• Knowledge of Email Studio, Content Builder, Automation Studio, Journey Builder, and Contact Builder.
• Proficiency in HTML/CSS for responsive emails, AMPscript and SQL.
• Experience with segmentation, dynamic content, and A/B testing.
• Strong understanding of email deliverability and compliance.
• Attention to detail with a disciplined QA process.
• Clear written and verbal communication across technical and non-technical teams.

Responsibilities

• Build, QA, and send email campaigns in Email Studio.
• Create and maintain templates, content blocks, and dynamic content.
• Manage send classifications, sender profiles, delivery profiles, and preferences.
• Design lifecycle programs in Journey Builder and Automation Studio.
• Configure entry sources, decision splits, wait logic, and exit criteria.
• Build audience segments with Data Extensions and SQL queries.
• Maintain list hygiene and consent/opt-out compliance.
• Plan and execute A/B and multivariate tests; analyze performance.
• Monitor deliverability, CAN-SPAM/GDPR/CCPA compliance, and document processes.

Skills

Salesforce Marketing Cloud Email

HTML/CSS

AMPscript

SQL

Segmentation

A/B testing

Deliverability

Communication

Education

Bachelor’s degree in marketing, communications, information systems

Salesforce Marketing Cloud Certification

Tools

Salesforce Marketing Cloud

Job description

Alliance Defending Freedom is seeking an Email Marketing Specialist to own the technical execution of email communications in Salesforce Marketing Cloud. You will collaborate with content, design, donor acquisition, CRM, and data teams to ensure timely, compliant, and effective messaging.

Responsibilities include building campaigns, automations, audience segmentation, testing, deliverability, and documentation.