We are looking for an experienced ServiceNow Sales Development Manager to lead and develop an SDR/BDR function focused on generating new business opportunities across the ServiceNow ecosystem.
You will be responsible for building a scalable outbound sales function, developing prospecting strategies, coaching the team and working closely with Account Executives, sales leadership and marketing to consistently generate qualified pipeline.
Key Responsibilities
- Build and continuously refine outbound prospecting strategies targeting ServiceNow decision-makers, including CIOs, CTOs, ITSM Directors, HRSD Leaders, SecOps Leaders and CSM/FSM stakeholders.
- Set pipeline generation targets and activity metrics across calls, emails, meetings and opportunities, tracking performance on a weekly basis.
- Partner with Account Executives and sales leadership on account-based prospecting across named and target accounts.
- Work closely with marketing to convert campaign, event and webinar leads into qualified opportunities.
- Coach SDRs/BDRs on ServiceNow positioning, buyer personas, messaging and effective prospecting techniques.
- Own SDR processes and tooling, including CRM hygiene, sales engagement platforms, intent data and call coaching.
- Monitor pipeline health, conversion rates and team performance, providing regular reporting and insight to sales leadership.
- Stay up to date with the ServiceNow product roadmap, platform developments, partner ecosystem and competitive landscape, translating these into effective sales messaging and talk tracks.
- Build repeatable processes that improve SDR productivity, pipeline quality and conversion rates.
- Recruit, mentor and develop SDR/BDR talent, creating a high-performance and accountable sales culture.
Requirements
- 4+ years of B2B sales development experience, including 1–2+ years managing or leading an SDR/BDR team.
- Direct experience selling into or supporting sales within the ServiceNow ecosystem, with strong knowledge of ServiceNow terminology, buyer personas and platform modules.
- Working knowledge of ServiceNow solutions such as ITSM, CSM, HRSD, SecOps and FSM.
- Proven track record of building repeatable outbound processes and consistently achieving pipeline targets.
- Strong experience with CRM and sales engagement platforms such as Salesforce, HubSpot, Outreach, Salesloft or similar.
- Excellent written and verbal communication skills, with the confidence to present pipeline metrics and performance to senior leadership.
- Strong coaching, leadership and team-development skills.
- Bachelor's degree or equivalent professional experience.