Service BDC Agent - Honda of Serramonte

Sonic Automotive; Colma (CA); On-site; USD 24,000 - 34,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off and parental leave

Career development and training

Job summary

Honda of Serramonte, part of the Sonic Automotive family, seeks a Service BDC Agent to generate service appointments from internet inquiries and maintain customer files using CRM tools. The role emphasizes premium customer service, accuracy, and timely documentation.

The position requires prior BDC experience in a dealership environment, strong phone skills, and the ability to meet appointment targets in a fast-paced setting. Full-time with benefits offered.

Qualifications

• BDC experience in automotive dealership settings.
• Excellent interpersonal and customer service skills over the phone.
• Ability to meet and exceed appointment goals in a fast-paced environment.

Responsibilities

• Respond to internet inquiries with courtesy and professionalism.
• Enter inquiry data into the CRM accurately.
• Generate service appointments and conduct follow-up surveys.
• Utilize lead management tools to track customer interest and activity.
• Prepare reports and documentation in a timely manner.

Skills

BDC experience

Customer service

Interpersonal skills

Sales/customer focus

Job description

• SHL Package: Sonic Customer Service and Admin
• Dealership: 411 - Honda of Serramonte
• Compensation: up to USD 21 - hourly

Company Description

AtHonda of Serramonte, part of the Sonic Automotive family, you’ll discover the tools, support, and opportunities needed to build and advance your career. With over 100 dealerships nationwide, Sonic Automotive is committed to more than just selling vehicles—we’re dedicated to helping you succeed and investing in your long-term growth. Explore what a rewarding future with Sonic Automotive, Inc, could look like!

Salary: $21.00 per hour

Job Description

Summary

TheService BDC Agent is responsible for generating services appointments with customers that contact the dealership via the internet. They deliver premium customer experience by responding to customer inquiries in a prompt, professional, accurate and courteous manner. This highly accountable position uses lead management tools, CRM software and the internet to manage inquiry flow, update customer files, and closely track customer interest. The role will be trained to understand all products and services offered, will become knowledgeable of inventory as well as financing and incentive programs.

Responsibilities:

• Respond to internet inquiries with courtesy, accuracy and professionalism.
• Promptly and accurately enter all customer inquiry data into the CRM.
• Generate services appointments.
• Conduct phone surveys to assess customer preferences and quality of experience.
• Effectively utilize lead management tools.
• Compile all necessary reports, forms and other documentation on a timely basis.
• Perform other job-related duties as assigned.
• Exhibit ethical behavior, provide the highest degree of customer satisfaction and be honest in all aspects of dealing with customers.

Qualifications

• Previous BDC experience for an automotive dealership
• Previous experience in either a high-volume call center environment or commission driven role
• Excellent interpersonal skills over the phone
• Goal-driven to meet and exceed store appointment goals
• Ability to work independently and as part of a team in a fast-paced environment
• Strong organizational and time management skills

Additional Requirements:

• Valid driver’s license with an acceptable driving record
• Must be legally authorized to work in the United States
• Ability to successfully complete pre-employment requirements, including background check, motor vehicle record (MVR) review, and drug screening

Additional Information

Compensation:

• $21.00 per hour

(The Service BDC position has a Pay Scale consisting of the following elements and ranges. Wages include Base Hourly Compensation of $21.00).

Schedule:

• Full Time
• Monday through Saturday availability
• Sundays off

What We Offer:

• Comprehensive benefits package, including medical, dental, and vision coverage
• Company-paid life insurance
• 401(k) retirement plan with company match (Traditional and Roth options)
• Generous paid time off and paid parental leave
• Ongoing training and professional development to support career growth

Sonic Automotive is a Fortune 500 leader and one of the largest automotive retailers in the U.S., powering a nationwide network of top-brand dealerships. We’re transforming the car-buying experience with a fast-paced, people-first culture, innovative technology, and a relentless drive to win—for our guests and our teammates.

All your information will be kept confidential according to EEO guidelines.