Service Advisor

BMW-Group; Portland (OR); On-site; USD 40,000 - 100,000; Full time

Benefits offered by this job

BMW training program

Medical insurance

Dental insurance

Vision insurance

Life insurance

Paid time off

Job summary

BMW of Portland, part of Swickard Auto Group, is seeking an experienced Service Advisor to manage guest relationships through the service journey. This role emphasizes clear communication, accurate estimates, and follow-through to build lasting loyalty in a luxury brand environment.

Ideal candidates have 1+ year of service advisor experience at a franchised dealership, BMW or European-brand familiarity, and a hospitality-driven mindset.

Qualifications

• 1+ year of service advisor experience at a franchised dealership.
• Clear, confident communicator who builds guest trust.
• Ability to translate repair info into plain language and set expectations.

Responsibilities

• Serve as the primary contact for guests from write-up to delivery.
• Translate technical repair information into clear communication.
• Build precise estimates and commit to realistic timelines.
• Coordinate with technicians and parts to maintain workflow.
• Identify and present additional service recommendations.
• Maintain accurate records in the DMS and ensure compliance.

Skills

Service advisory experience

Customer communication

Estimates

DMS proficiency

Driver's license

Tools

Reynolds & Reynolds

CDK

Job description

Description

Portland, OR | BMW | Luxury performance brand | 1+ year experience required | Automotive service experience required | Pacific Northwest | Veterans encouraged to apply | $40,000 - $100,000+ OTE

IS THIS YOU?

• You’re an experienced service advisor who earns guest trust through clear communication, accurate estimates, and following through on every commitment -- every time
• You have 1+ year of service advisor experience and you’re ready to bring that foundation to a well-run BMW store in one of the Pacific Northwest's most distinctive markets
• You’re looking for a high-earning advisory role at a luxury brand where your professionalism and your follow-through translate directly into guest loyalty and consistent income

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Portland serves a loyal, enthusiastic owner base in a city that values authenticity and genuine care. BMW drivers are engaged with their vehicles and attentive to the service experience -- they return to the advisors who communicate clearly, present recommendations honestly, and treat their time as if it matters. The Service Advisor here has a real opportunity to build lasting relationships with guests who become clients for life.

WHAT YOU'LL DO

• Serve as the primary point of contact for guests throughout the service process -- from write-up to delivery
• Translate technical repair information into clear, confident communication that earns trust and sets accurate expectations
• Build precise estimates, commit to realistic timelines, and follow through on every promise made to the guest
• Coordinate with technicians and parts to keep repair workflows moving efficiently and on schedule
• Identify and present additional service recommendations that protect guest safety and vehicle performance
• Deliver a consistent, professional BMW-standard guest experience that keeps owners coming back
• Maintain accurate records in the DMS and uphold all documentation and compliance standards

WHAT WE'RE LOOKING FOR

• 1+ year of service advisor experience at a franchised dealership -- required
• BMW or European brand experience a strong plus -- familiarity with BMW service processes, warranty procedures, and the brand's guest expectations is a meaningful advantage
• Clear, composed communicator -- able to explain service needs in plain language and follow through without gaps
• Highly organized with strong attention to detail -- accurate estimates and realistic timelines are non-negotiable
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, genuine curiosity, strong work ethic, empathy, and integrity
• Comfortable with DMS platforms -- Reynolds & Reynolds or CDK experience preferred
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $40,000 - $100,000+/yr
• Paid BMW manufacturer and product training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong advisors grow into senior advisor and service management roles at Swickard
• Employee vehicle purchase and service discounts

WHY BMW OF PORTLAND

• Portland's BMW ownership base is loyal and relationship-driven -- guests here return to the advisors who communicate honestly and follow through, building a book of repeat clients that compounds over time
• BMW's performance culture and technically sophisticated vehicle lineup make the advisory work here genuinely engaging -- guests who care about their vehicles appreciate an advisor who does too
• A Pacific Northwest market that rewards authenticity -- Portland BMW owners value a service experience that is honest, unhurried, and professional
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- describe exactly what a great Service Advisor does every day

If you're an experienced service advisor ready to build a high-earning career at a well-run Pacific Northwest BMW store -- where honest communication, consistent follow-through, and genuine care for the guest translate into lasting loyalty -- we'd like to meet you.