Sales Consultant

Swickard Auto Group; Lynnwood (WA); On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

Brand training

Medical insurance

Dental insurance

Vision insurance

Paid time off

Paid holidays

Vehicle discounts

Job summary

Swickard Auto Group’s BMW of Lynnwood location seeks a relationship-driven sales consultant who can build a robust book of business in the Seattle luxury corridor. The role emphasizes honesty, knowledge of BMW performance and technology, and a hospitality-first mindset that delivers exceptional guest experiences.

Ideal candidates bring automotive or consultative sales background, plus enthusiasm for the BMW brand.

Qualifications

• Automotive sales experience or related consultative selling background preferred.
• Strong relationship-building and guest-focused approach.
• Comfort with CRM tools and digital follow-up practices.
• Clear, honest communicator with a track record of follow-through.

Responsibilities

• Welcome guests and understand their needs before presenting vehicles.
• Guide guests through BMW lineup with product knowledge and confidence.
• Conduct vehicle presentations and test drives to convey driving experience.
• Build and maintain a guest pipeline with disciplined follow-up and CRM usage.
• Collaborate with finance and management to deliver a transparent purchasing experience.
• Meet monthly targets while maintaining high guest satisfaction scores.
• Stay current on BMW lineup, technology, and EV/PHEV offerings.
• Represent BMW of Lynnwood and Swickard's hospitality standards in every interaction.

Skills

Automotive sales

CRM proficiency

Relationship building

Communication skills

Tools

CRM software

Job description

Description

Lynnwood, WA | BMW | Luxury performance brand | Automotive experience preferred | Hospitality and sales experience welcome | Pacific Northwest | Seattle metro | Snohomish County | Veterans encouraged to apply | $50,000 - $120,000+ OTE

Strong candidates have come from automotive, luxury hospitality, outdoor and lifestyle industries, technology, financial services, and high-end retail.

IS THIS YOU?

• You're a relationship-first sales professional who leads with honesty, earns trust through preparation and follow-through, and takes genuine pride in every guest experience you create
• You have automotive or consultative sales experience -- or a background in hospitality, luxury retail, or another client-facing role -- and you're ready to represent a brand that guests are genuinely passionate about
• You want to build a real book of business in the Seattle metro's most active luxury corridor, where the BMW brand opens doors and the right consultant keeps them open

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

BMW of Lynnwood sits at the heart of Snohomish County's rapidly growing corridor -- one of the most active automotive markets in the greater Seattle area. BMW buyers here are enthusiasts who choose the brand for real reasons: performance, engineering, and what it represents. They return to the consultants who match that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach that makes every interaction feel effortless.

WHAT YOU'LL DO

• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing product knowledge and confidence -- connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and growing EV and PHEV offerings
• Represent BMW of Lynnwood and Swickard's hospitality standard in every guest interaction

WHAT WE'RE LOOKING FOR

• Automotive sales experience preferred -- candidates from luxury hospitality, high-end retail, outdoor and lifestyle industries, financial services, and other consultative backgrounds are encouraged to apply
• Genuine enthusiasm for the BMW brand -- performance, technology, and design are real talking points in this market and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and results
• Clear, honest communicator -- BMW buyers are informed and appreciate a consultant who respects that
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record

WHAT WE OFFER

• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts

WHY BMW OF LYNNWOOD

• Lynnwood sits at the center of Snohomish County's fastest-growing corridor -- a strong, expanding market with consistent BMW buyer traffic and real earning potential for a motivated consultant
• BMW buyers in this market are enthusiasts who choose the brand deliberately -- selling to a guest base that is genuinely excited about the product makes the work more rewarding and the relationships more lasting
• A Pacific Northwest market where relationship-building compounds -- guests in Lynnwood and the surrounding communities talk to each other and return to the consultants who took care of them
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty

If you're relationship-driven, genuinely curious about the BMW brand, and ready to build a career in one of the Seattle metro's most active luxury markets -- we'd like to meet you.