SEO Strategy Lead — Data-Driven Growth & Team Leadership

Socket.dev; Boston (MA); On-site; USD 75,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Job summary

Publicis Groupe in the United States seeks an experienced SEO Manager to analyze search data and lead a team delivering cutting-edge search engine marketing strategies.

You will consult with internal teams and clients, guide keyword research, develop optimization recommendations, manage link-building efforts, and deliver monthly metrics reports. Strong leadership and analytical skills are essential. Knowledge of HTML, JavaScript, and CSS is expected, with AI tool familiarity a plus.

Qualifications

• Four-year degree in marketing, computer science or related field.
• 4–6 years in SEO, project management, or related roles.
• Proven leadership and team management experience.
• Ability to scope projects, forecast timelines and drive improvements.
• Strong analytical skills with attention to detail.
• Knowledge of HTML, JavaScript, and CSS.
• Excellent communication and presentation abilities.
• Familiarity with AI tools (e.g., ChatGPT, Google Gemini) is a plus.

Responsibilities

• Consult with internal teams and clients on search engine accessibility.
• Analyze keyword research to determine strategic goals.
• Develop optimization recommendations and manage all phases of the process.
• Oversee execution of link-building strategies.
• Collaborate with project teams to implement SEO best practices.
• Deliver monthly/quarterly metrics reports.

Skills

SEO strategy

Team leadership

Project management

Analytics

Communication

HTML/CSS/JS

Education

Bachelor's degree in marketing or CS

Tools

Google Analytics

GA4

Job description

Publicis Groupe in the United States seeks an experienced SEO Manager to analyze search data and lead a team delivering cutting-edge search engine marketing strategies.

You will consult with internal teams and clients, guide keyword research, develop optimization recommendations, manage link-building efforts, and deliver monthly metrics reports. Strong leadership and analytical skills are essential. Knowledge of HTML, JavaScript, and CSS is expected, with AI tool familiarity a plus.