SEO Strategy Lead & Analytics Manager

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 75,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in Boston is seeking an experienced Search Engine Optimization Manager to lead a team and drive data-driven SEO strategies for clients.

You will analyze keyword research, guide optimization efforts, oversee link-building, and deliver monthly metrics. Requires 4–6 years in SEO/PM/Account Mgmt, a four-year degree, and strong leadership and communication skills. Knowledge of HTML/JS/CSS and familiarity with AI tools is a plus.

Qualifications

• Four-year degree in marketing, computer science or related field.
• 4 to 6 years of combined experience in SEO, project management, account management or related field.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills - and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Stellar communication and presentation skills.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Analyzing keyword research to determine strategic goals
• Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
• Overseeing the execution of link-building strategies
• Working with internal project teams to implement search engine optimization strategies and best practices
• Managing the development and delivery of monthly/quarterly metrics reports

Job description

Publicis Groupe in Boston is seeking an experienced Search Engine Optimization Manager to lead a team and drive data-driven SEO strategies for clients.

You will analyze keyword research, guide optimization efforts, oversee link-building, and deliver monthly metrics. Requires 4–6 years in SEO/PM/Account Mgmt, a four-year degree, and strong leadership and communication skills. Knowledge of HTML/JS/CSS and familiarity with AI tools is a plus.