Associate Director, SEO Strategy & Growth

Publicis Groupe; Boston (MA); On-site; USD 97,375 - 149,296; Full time

Job summary

Publicis Groupe in the United States is seeking an Associate Director of Search Engine Optimization to analyze search data, deliver insights into consumer motivations, and lead a team at the forefront of search technology and marketing strategies.

The role requires strong leadership, project scoping and forecasting skills, and the ability to manage multiple projects with accuracy. Travel may be required; familiarity with AI tools is a plus, and a four-year degree is expected.

Qualifications

• Four-year degree in marketing, computer science or a related field.
• 7+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Willingness to travel as needed – you’re open to new places, new faces and new ideas.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney, Profound) is a plus, especially for tasks like ideation, research, or content generation.

Responsibilities

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Skills

Leadership

Project scoping

Forecasting

Process improvement

Analytical thinking

Multi-project management

Communication & presentation

AI tools familiarity

Travel readiness

HTML knowledge

JavaScript knowledge

CSS knowledge

Education

Four-year degree in marketing or related field

Tools

HTML

JavaScript

CSS

AI tools (ChatGPT, Gemini, DALL·E)

Job description

Publicis Groupe in the United States is seeking an Associate Director of Search Engine Optimization to analyze search data, deliver insights into consumer motivations, and lead a team at the forefront of search technology and marketing strategies.

The role requires strong leadership, project scoping and forecasting skills, and the ability to manage multiple projects with accuracy. Travel may be required; familiarity with AI tools is a plus, and a four-year degree is expected.