SEO Growth Lead: Strategy, Analytics & Link Building

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 75,000 - 108,000; Full time

Job summary

Publicis Groupe in Chicago is seeking a Search Engine Optimization Manager to lead a team and analyze search data to drive strategic decisions.

You'll consult with internal teams and clients, develop optimization recommendations, manage link-building, and deliver regular metrics reports. A four-year degree and 4–6 years of experience in SEO or related fields are expected; knowledge of HTML/JavaScript/CSS and familiarity with AI tools are a plus.

Qualifications

• Four-year degree in marketing, computer science or related field.
• 4-6 years of combined experience in search engine optimization, project management, account management or a related field.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills – and a knack for details.
• Ability to manage and prioritize multiple projects simultaneously and make smart, fast decisions.
• Knowledge of HTML, JavaScript, and CSS.
• Stellar communication and presentation skills – you’re poised, articulate and convincing.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Consulting with internal teams and clients on search engine accessibility
• Analyzing keyword research to determine strategic goals
• Working closely with analysts to develop optimization recommendations and managing all phases of the process, from keyword research and analysis through delivery of assets
• Overseeing the execution of link-building strategies
• Working with internal project teams to implement search engine optimization strategies and best practices
• Managing the development and delivery of monthly/quarterly metrics reports

Skills

SEO

Team Leadership

Project Management

Analytics

HTML/JS/CSS

Communication

AI Tools

Education

Bachelor's degree in Marketing/CS

Tools

HTML

JavaScript

CSS

Job description

Publicis Groupe in Chicago is seeking a Search Engine Optimization Manager to lead a team and analyze search data to drive strategic decisions.

You'll consult with internal teams and clients, develop optimization recommendations, manage link-building, and deliver regular metrics reports. A four-year degree and 4–6 years of experience in SEO or related fields are expected; knowledge of HTML/JavaScript/CSS and familiarity with AI tools are a plus.