Senior SEO Strategy & Client Lead

Publicis Groupe ANZ; Boston (MA); On-site; USD 97,375 - 149,296; Full time

Job summary

Publicis Groupe in Boston is seeking an Associate Director of Search Engine Optimization to analyze search data and guide a team at the forefront of search technology and marketing strategies.

You will clearly present SEO capabilities to clients, develop proposals, lead process improvements, scope work, ensure high-quality deliverables, and collaborate with Delivery Managers on timelines while mentoring talent. 7+ years in SEO or related fields and a four-year degree are required.

Qualifications

• A four-year degree in marketing, computer science or a related field.
• 7+ years of combined experience in search engine optimization, project management or account management.
• Proven leadership skills and prior experience managing a team.
• Experience scoping projects, providing forecasts and driving ongoing process improvement.
• Strong analytical and problem solving skills; attention to detail.
• Ability to manage and prioritize multiple projects simultaneously.
• Knowledge of HTML, JavaScript, and CSS.
• Outstanding leadership and people management skills.
• Excellent communication and presentation skills.
• Willingness to travel as needed.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Clearly and convincingly presenting search engine optimization capabilities to clients and best practices to internal teams
• Developing and presenting proposals and recommended tactics to clients and working with Managers and Supervisors to present all client deliverables
• Leading process improvement efforts
• Developing or approving all scopes of work that include search engine optimization
• Ensuring excellence and accuracy in all client deliverables
• Collaborating with Delivery Managers on project timelines and with Staffing on resource needs
• Developing and maintaining high-quality talent

Skills

Leadership

Project management

Analytical skills

Communication

HTML/JS/CSS knowledge

AI tools familiarity

Education

Four-year degree in marketing, computer science or related field

Job description

Publicis Groupe in Boston is seeking an Associate Director of Search Engine Optimization to analyze search data and guide a team at the forefront of search technology and marketing strategies.

You will clearly present SEO capabilities to clients, develop proposals, lead process improvements, scope work, ensure high-quality deliverables, and collaborate with Delivery Managers on timelines while mentoring talent. 7+ years in SEO or related fields and a four-year degree are required.