SEO Specialist

Cigna; City of Syracuse (NY); Hybrid; USD 58,000 - 78,000; Part time

Job summary

Cigna is seeking an SEO Specialist to read the Syracuse market and rewrite the playbook when data demands it. The role offers a temporary arrangement with a pay range of $58,000–$78,000 for a seasoned candidate, plus benefits and remote flexibility.

The position focuses on optimizing sales marketing performance, negotiating renewals, and delivering copy and Canva reports for leadership reviews. Priorities include market research and competitive positioning to drive conversions.

Qualifications

• Experience with Marketo or similar marketing automation tools.
• Programmatic advertising experience with PPC emphasis.
• Proficiency in Conversion Rate Optimization and related metrics.
• Ability to position offers against competitors with clear value props.

Responsibilities

• Tune ad creative to reduce cost per lead.
• Pitch, adjust, and renew deals under pressure.
• Position Cigna against competitors with clear value.
• Negotiate renewals before contracts lapse.
• Build Canva reports for NY review.
• Pitch upsells that feel like added value.
• Write copy for ads, emails, and web pages that convert.
• Conduct market research on trends shaping the space.

Skills

Marketo

PPC Advertising

CRO

Programmatic Advertising

Adobe Creative Suite

Tools

Marketo

Adobe Creative Suite

Job description

Cigna needs a SEO Specialist who can read a market like Syracuse and rewrite the playbook when the numbers demand it. The deal favors the seasoned — 5 years earns $58,000 - $78,000, a temporary arrangement, and a sales marketing charter you'll actually own.

Key Responsibilities

• Tune the ad creative until the sales marketing cost-per-lead drops
• Pitch, listen, adjust, and pitch again until the sales marketing deal lands
• Position Cigna against competitors with clear, differentiated value props
• Negotiate renewals before the sales marketing contract goes quiet
• Build the Canva report leadership checks before the NY review
• Pitch upsells that feel like favors, not invoices
• Write copy for ads, emails, and web pages that converts sales marketing traffic
• Conduct market research to uncover trends shaping the sales marketing space

What You'll Bring

• Familiarity with Marketo and related tools or frameworks
• Marketo fundamentals plus the Programmatic Advertising polish clients notice
• Fluency across Coaching and Programmatic Advertising, with strong opinions on both
• Practical PPC Advertising skills sharpened in a temporary setting
• Mid-level fluency in Conversion Rate Optimization, with PPC Advertising on your roadmap
• Comfort defending a recommendation in front of skeptics
• Hands-on command of Programmatic Advertising, with Adobe Creative Suite as a close second

Cigna grew out of a Syracuse, NY research lab and never lost its tinker-friendly, question-everything approach to Conversion Rate Optimization. Growth budgets at Cigna are generous because a sharper Relationship Building you means a stronger team.

Expect $58,000 - $78,000, yes, but also expect the kind of benefits and remote flexibility that make Mondays in Syracuse feel lighter.

We refreshed this SEO Specialist listing this week to keep it current for applicants.