Marketing Analyst (SEO)

Harvey Nash; Chicago (IL); Vor Ort; USD 110.000 - 150.000; Teilzeit

Zusammenfassung

Harvey Nash is seeking a senior SEO & GEO specialist to ensure our websites are search and AI-friendly, scalable, and aligned with SEO best practices across multiple sites and regions. You will present requirements to developers and business partners and lead SEO improvement projects.

You will educate cross-functional teams on the benefits and strategy of SEO & GEO, stay ahead of algorithm updates, and develop governance and documentation to support enterprise web properties.

Qualifikationen

• 5–7 years related SEO experience, or a marketing degree with 4+ years in SEO.
• Ability to lead through influence across a matrix organization.
• Experience with international SEO and multilingual site structures.

Aufgaben

• Partner with web teams to integrate SEO into site builds, migrations, maintenance and redesigns.
• Identify and explain SEO & GEO strategies and deliver actionable insights.
• Use SEO tools and analytics for insights and monitoring across regions.
• Monitor site health, crawl stats, and index coverage via GSC/Bing tools.
• Create dashboards and reports to communicate performance and opportunities.
• Document SEO/GEO measurement best practices and processes.
• Develop technical requirements for enterprise-level SEO & GEO strategies.
• Lead site audits and provide actionable recommendations.
• Manage redirects, robots.txt, canonical URLs, sitemaps and hreflang testing.
• Advise on site architecture, internal linking, and URL structures.
• Ensure Core Web Vitals and mobile-first indexing compliance.
• Troubleshoot issues and report impacts, even at rapid pace.
• Stay ahead of algorithm updates and AI trends.
• Develop and enforce SEO governance and documentation.
• Provide SEO & GEO training to applicable audiences.

Kenntnisse

SEO strategy

Cross-functional leadership

International SEO

hreflang implementation

Data-driven analytics

Project management

Communication skills

Ausbildung

Marketing degree

Tools

BrightEdge

Oncrawl

Siteimprove

Screaming Frog

SEMrush

GA4

Google Search Console

Jobbeschreibung

Locations: Chicago, Dallas, Peoria, Broomfield, Cary

12 months (Possibility of extension)

Position’s Contributions to Work Group:

• This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
• The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects.
• The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.

Typical task breakdown:

• Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
• Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.
• Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, Big Query, etc.) for insights and monitoring.
• Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
• Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
• Document SEO/GEO measurement and reporting best practices and processes
• Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
• Lead site audits (both in QA & production) and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
• Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
• Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.
• Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
• Ensure compliance with Core Web Vitals and mobile-first indexing.
• Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
• Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
• Develop and enforce SEO governance, standards, and documentation.
• Provide SEO & GEO training & education to applicable audiences

Interaction with team:

• Team consists of ecommerce organization. Working end to end ecommerce.
• Working with other search teams (marketing and Brand and platform teams)
• Interactions with BU to coordinate with them as well.
• Cross functional role.

Education & Experience Required:

• 5-7 years related experience required if no degree.
• Degree in marketing with 4 years’ experience in this capacity.

Required Technical Skills

(Required)

• 5+ years of experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
• Experience leading through influence across different levels of the organization
• Experience with international SEO, hreflang implementation, and multilingual site structures.
• Ability to simplify and explain complex topics to non-SEO / GEO audiences
• Excellent analytical, problem solving, communication, and project management skills.

Technical Qualifications:

• Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
• Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, Screaming Frog, SEMrush).
• Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).