SEO / SEM Specialist

Evlo AI; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

CMS experience

Job summary

Evlo AI in Boston is seeking a results-driven SEO/SEM lead to own organic and paid search performance, collaborating with marketing, content, and web engineering to boost rankings and pipeline.

You will conduct technical audits, plan campaigns in Google Ads and Microsoft Advertising, build content gaps, and supervise analytics across GA4, Search Console, and Tag Manager to report on ROI. Strong ROI accountability and budget management are required.

Qualifications

• 3-6 years of hands-on SEO and SEM experience in tech.
• Deep knowledge of Google Ads, Microsoft Advertising, GA4, and Search Console.
• Strong technical SEO skills: crawlability, indexation, site architecture, speed, and structured data.
• Experience managing six-figure paid search budgets with ROI accountability.
• Proficiency in HTML tagging and either SQL or advanced spreadsheets.
• Bachelor’s degree in marketing, communications, or related field, or equivalent.
• Bonus: CMS (WordPress/Webflow), Looker Studio or Power BI, and programmatic/paid social.

Responsibilities

• Own and execute the SEO roadmap: technical audits, on-page optimization, internal linking, Core Web Vitals, and schema markup.
• Plan, launch, and optimize Google Ads and Microsoft Advertising campaigns with keyword research and testing.
• Build and maintain keyword/content gap analyses to inform editorial and landing pages.
• Manage tracking and measurement across GA4, Search Console, Tag Manager; report on rankings, traffic, CPL, CAC, pipeline.
• Run structured A/B tests on landing pages, ads, and metadata.
• Monitor algorithm updates and competitors; adjust strategy and communicate impact to leadership.
• Manage agency and tool relationships, including SEM budget and bid management platforms.

Skills

SEO experience

SEM campaigns

GA4

Google Ads

Microsoft Advertising

Analytics tagging

SQL knowledge

CMS experience

Looker Studio/Power BI

Education

Bachelor's degree or equivalent

Tools

Ahrefs

Semrush

Screaming Frog

Google Ads

Microsoft Advertising

GA4

Search Console

Job description

About The Role

The role owns organic and paid search performance end-to-end: technical SEO, content optimization, and SEM campaigns that drive qualified traffic and pipeline for a fast-growing technology company.

You will work across marketing, content, and web engineering to improve rankings, lower cost-per-acquisition, and turn search into a measurable, compounding growth channel.

Key Responsibilities

• Own and execute the SEO roadmap: technical audits, on-page optimization, internal linking, Core Web Vitals, and schema markup in partnership with web engineering
• Plan, launch, and optimize Google Ads and Microsoft Advertising campaigns, including keyword research, ad copy testing, bidding strategy, and negative keyword management
• Build and maintain keyword and content gap analyses to inform the editorial calendar and landing page roadmap
• Manage tracking and measurement across GA4, Google Search Console, Google Tag Manager, and attribution tools; report on rankings, traffic, CPL, CAC, and pipeline contribution
• Run structured A/B tests on landing pages, ad creative, and SERP-facing titles and metadata
• Monitor algorithm updates and competitor movements; adjust strategy and communicate impact to leadership
• Manage agency and tool relationships, including the SEM budget and bid management platforms

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
• Deep working knowledge of Google Ads, Microsoft Advertising, GA4, Search Console, and tools like Ahrefs, Semrush, or Screaming Frog
• Solid grasp of technical SEO: crawlability, indexation, site architecture, page speed, and structured data
• Experience managing six-figure paid search budgets with clear ROI accountability
• Comfortable with HTML, analytics tagging, and either SQL or advanced spreadsheet modeling
• Bachelor's degree in marketing, communications, or a related field, or equivalent practical experience
• Bonus: Experience with content management systems (WordPress, Webflow), Looker Studio or Power BI dashboards, and programmatic or paid social campaigns