SEO / SEM Specialist

Evlo AI; Denver (CO); On-site; USD 100,000 - 170,000; Full time

Job summary

Evlo AI in Denver is seeking a growth-minded SEO/SEM specialist who owns search visibility end-to-end, balancing organic and paid channels to hit pipeline targets. You will build and execute keyword strategies, manage $50K+/month in paid search budgets, and report in GA4 and Looker Studio, tying performance to revenue and conversions.

Collaboration with content and product teams is essential for on-page optimization.

Qualifications

• 3–6 years hands-on SEO and SEM experience in tech.
• Ability to forecast and tie search performance to pipeline.
• Experience managing paid search budgets with data-driven defense.

Responsibilities

• Own end-to-end SEO and SEM initiatives to drive growth.
• Lead keyword strategy and map terms to content and pages.
• Run paid search campaigns in Google Ads and Bing with testing.
• Deliver monthly GA4/Looker Studio reports on rankings and CPA.
• Collaborate with content and product marketing on on-page optimization.
• Experiment on landing pages and CTAs to improve quality score and conversions.
• Monitor algorithm updates and adjust strategy accordingly.

Skills

SEO/SEM experience

Forecasting & reporting

Budget management

HTML/CSS knowledge

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Google Ads

Job description

About The Role

The role owns search visibility end-to-end: driving organic growth through technical SEO, content optimization, and link strategy while managing paid search programs that feed pipeline and signups.

This matters because search is a primary acquisition channel. The team treats SEO/SEM as a measurable growth function — every ranking, keyword, and bid is tied to traffic, conversion, and revenue targets.

Key Responsibilities

• Own technical SEO: run audits, fix crawl/indexation issues, and manage site architecture, schema markup, Core Web Vitals, and page speed in partnership with engineering
• Build and execute keyword strategies across the full funnel, mapping target terms to content and landing pages
• Manage paid search campaigns in Google Ads and Bing — keyword research, bidding strategy, ad copy testing, and budget allocation across campaigns
• Deliver monthly performance reporting in GA4 and Looker Studio, tracking rankings, organic traffic, CTR, conversion rates, and blended CPA
• Partner with content and product marketing to brief and optimize on-page content, meta data, and internal linking
• Run structured experiments on landing pages, ad copy, and CTAs to lift quality score and conversion rate
• Monitor algorithm updates, competitor movements, and SERP features; adjust strategy proactively

What We Are Looking For

• 3-6 years of hands-on SEO and SEM experience, ideally in B2B or B2C tech
• Deep proficiency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and Google Ads
• Working knowledge of HTML/CSS and technical SEO concepts (crawling, rendering, structured data, redirects)
• Experience building forecasts and reporting that tie search performance to pipeline or revenue
• Comfortable managing paid search budgets of $50K+/month and defending spend with data
• Bachelor's degree in marketing, communications, or related field, or equivalent practical experience
• Bonus: Experience with programmatic SEO, international search, or CSS/HTML customization in WordPress or Webflow