SEO Marketing Manager: AI Visibility

PDS Health; Irving (TX); Presencial; USD 117.000 - 153.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, dental, and vision insurance

Paid time off

Tuition Reimbursement

401K

Volunteer time

Descripción de la vacante

PDS Health is seeking an SEO Marketing Manager to lead the development and execution of a national and local search visibility strategy. You will drive SEO, AEO, and GEO initiatives across multiple websites, coordinating with cross-functional teams to boost organic traffic, improve AI-driven visibility, and increase appointment volume.

The role requires 6-8 years in SEO, 2-3 years of management, and strong technical skills with platform tools, HTML, and structured data.

Formación

• 6-8 years relevant work experience in SEO for a business with national locations, including demonstrated experience adapting strategy to AI-powered search (AEO/GEO)
• 2-3 years of management experience leading an SEO or digital marketing team
• Bachelor's Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 8+ years of experience is required.
• Demonstrated ability to effectively prioritize & drive business outcomes through search visibility, particularly in a large, multi-faceted and fast-paced environment
• Expertise with Conductor or BrightEdge, SEMrush, Google Search Console, Ahrefs, Screaming Frog, MOZ, PageSpeed Analysis, link analysis, and more
• Working expertise with at least one AI visibility/citation tracking platform (e.g., Profound, Otterly.AI, Semrush AI Toolkit, Ahrefs Brand Radar) or demonstrated equivalent experience building AI citation tracking from available tools
• Expert knowledge of technical SEO and structured data/schema strategy for AI extractability, proven ability to stay abreast of current standards, and willingness to perform regular technical and AI-readiness audits
• Ability to take in data, business objectives, and context to provide actionable, impactful SEO and AI-visibility recommendations across multiple brands
• Knowledge of HTML (including ARIA/accessibility, OG metatags, structured data/schema.org), CSS, XML and JSON sitemaps, and page optimization techniques and technologies

Responsabilidades

• Own AI search visibility as a standing discipline: entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
• Responsible for the implementation of search tactics that are data-driven and measured against business goals: organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
• Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
• Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
• Build and maintain automated workflows for keyword research, SEO briefs, and content review to reduce manual execution and reinvest capacity into strategy, measurement, and AI visibility work
• Oversee ongoing maintenance and monitoring of backlink profile and broader off-site authority signals (industry publications, earned media, third-party citation sources that influence LLM retrieval); develop, execute, and manage a link building and digital authority strategy
• Responsible metatag/structured-data maintenance and improvement
• Own local and practice-level AI visibility: ensure PDS-affiliated practices surface and are cited correctly when patients query AI systems for local/condition-specific care (e.g., "best dentist near me," "dentist that treats X"); partner with Field Marketing and the MOD/Yext data pipeline to ensure listing and entity data quality supports this
• Collaborate with teams across channels to develop category strategies against dental industry and specialty markets, including how PDS Health is represented in AI-generated category comparisons; derive and deliver tangible business value from this holistic approach
• Collaborate with web developers, editors, video producers, marketing, design, and product to ensure all relevant activities that could benefit from search or AI visibility are optimized
• Build the internal and field team's understanding of SEO, AEO, and GEO and monitor execution by documenting guidelines and training as needed
• Monitor and administer web analytics dashboards, AI visibility monitoring tools, and key reporting platforms; provide regular reports connecting site traffic and AI citation performance to business outcomes, and make recommendations to strengthen user experience and discoverability
• Research the latest industry updates, SEO/AEO/GEO trends, search and AI model changes, and best practices to inform how you prioritize recommendations
• Mentor and lead team of specialists with support of manager

Conocimientos

SEO strategy

AI visibility

Project management

Team leadership

Conductor/BrightEdge

Google Analytics

Technical SEO

Data-driven decisions

Educación

Bachelor's Degree in Marketing, Communications, or related field

8+ years experience in lieu of degree

Herramientas

Conductor

BrightEdge

SEMrush

Google Search Console

Ahrefs

Screaming Frog

MOZ

PageSpeed Insights

Descripción del empleo

PDS Health is seeking an SEO Marketing Manager to lead the development and execution of a national and local search visibility strategy. You will drive SEO, AEO, and GEO initiatives across multiple websites, coordinating with cross-functional teams to boost organic traffic, improve AI-driven visibility, and increase appointment volume.

The role requires 6-8 years in SEO, 2-3 years of management, and strong technical skills with platform tools, HTML, and structured data.