SEO Marketing Lead: Content Quality & Discoverability

Amazon Inc.; Seattle (WA); On-site; USD 83,000 - 138,000; Full time

Job summary

Amazon Web Services, Inc. in Seattle is seeking an experienced Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website.

You will lead SEO strategy with marketing partners, improve content quality and discoverability, and drive measurable improvements in organic traffic.

This role requires a track record in SEO content strategy, technical SEO, data-driven decision making, and strong cross-functional leadership.

Qualifications

• 4+ years SEO experience with measurable impact on search performance.
• Experience guiding cross-functional teams in content strategy and implementation.
• Strong understanding of technical SEO and structured data.
• Experience with affiliate marketing, PPC/SEM, and social advertising is a plus.
• Ability to translate data into actionable optimization roadmaps.

Responsibilities

• Develop and own the AWS site SEO roadmap and content quality standards.
• Educate marketers on SEO best practices and evangelize across the org.
• Collaborate with product, content, and marketing to implement SEO initiatives.
• Perform keyword research and analyze data to prioritize projects.
• Audit site content to identify opportunities to grow organic traffic and discoverability.
• Monitor and report on natural search performance and impact.

Skills

SEO strategy

Data analysis

Cross-functional collaboration

Keyword research

Content optimization

Tools

Google Analytics

Google Search Console

SEO tools

Job description

Amazon Web Services, Inc. in Seattle is seeking an experienced Search Engine Optimization Manager to own the development, implementation, and optimization of the search experience across the AWS website.

You will lead SEO strategy with marketing partners, improve content quality and discoverability, and drive measurable improvements in organic traffic.

This role requires a track record in SEO content strategy, technical SEO, data-driven decision making, and strong cross-functional leadership.