Search Engine Optimization Manager

PDS; Seattle (WA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

PDS in Seattle seeks an experienced SEO & AEO Manager to lead organic growth through end-to-end search and answer engine optimization. You will own strategy, drive scalable content, technical SEO, and AI-assisted visibility, partnering with product, engineering, analytics, content and marketing to deliver measurable acquisition results.

The role requires 5+ years of SEO leadership, proven success with competitive commercial keywords, and hands-on experience with SEO tools and analytics

Qualifications

• 5+ years of SEO experience with direct ownership of organic acquisition targets.
• Proven success improving rankings for competitive commercial and transactional keywords.
• Experience building and scaling programmatic SEO, content platforms, or large-scale landing page ecosystems.
• Strong understanding of technical SEO, taxonomy design, site architecture, and CMS platforms.
• Experience partnering closely with product and engineering teams.

Responsibilities

• Own and drive organic customer acquisition growth through SEO and AEO initiatives.
• Build and execute a scalable SEO strategy focused on transactional and commercial search opportunities.
• Conduct keyword, prompt, competitor, and market research to identify growth opportunities.
• Develop programmatic, editorial, and templated landing page strategies at scale.
• Partner with engineering teams on site architecture, taxonomy, URL structure, and technical SEO improvements.
• Monitor search rankings, answer engine visibility, traffic performance, and acquisition outcomes.
• Create forecasts, dashboards, and executive-level reporting on organic growth initiatives.
• Manage off-page SEO efforts including link acquisition, affiliate relationships, and digital PR partnerships.
• Leverage AI tools to accelerate content creation, workflow efficiency, analytics, and optimization efforts.
• Collaborate cross-functionally with product, analytics, content, marketing, and engineering stakeholders.

Skills

SEO strategy

AEO knowledge

Programmatic SEO

Technical SEO

CMS platforms

Analytics tools

Forecasting SEO impact

Cross-functional collaboration

Keyword research

Link building

Tools

Google Search Console

Ahrefs

Accuranker

Job description

Location: Seattle, WA (Hybrid, 3 Days Onsite)

About the Role

We're seeking an experienced SEO & AEO Manager to lead organic acquisition initiatives focused on high-intent customer segments. This role will own the end-to-end strategy for search engine optimization and answer engine optimization, driving customer growth through scalable content experiences, technical SEO initiatives, and AI-driven search visibility. You'll collaborate closely with product, engineering, analytics, content, and marketing teams to build and execute a roadmap that delivers measurable acquisition results.

Key Responsibilities

• Own and drive organic customer acquisition growth through SEO and AEO initiatives.
• Build and execute a scalable SEO strategy focused on transactional and commercial search opportunities.
• Conduct keyword, prompt, competitor, and market research to identify growth opportunities.
• Develop programmatic, editorial, and templated landing page strategies at scale.
• Partner with engineering teams on site architecture, taxonomy, URL structure, and technical SEO improvements.
• Monitor search rankings, answer engine visibility, traffic performance, and acquisition outcomes.
• Create forecasts, dashboards, and executive-level reporting on organic growth initiatives.
• Manage off-page SEO efforts including link acquisition, affiliate relationships, and digital PR partnerships.
• Leverage AI tools to accelerate content creation, workflow efficiency, analytics, and optimization efforts.
• Collaborate cross-functionally with product, analytics, content, marketing, and engineering stakeholders.

Required Qualifications

• 5+ years of SEO experience with direct ownership of organic acquisition targets.
• Proven success improving rankings for competitive commercial and transactional keywords.
• Experience building and scaling programmatic SEO, content platforms, or large-scale landing page ecosystems.
• Strong understanding of technical SEO, taxonomy design, site architecture, and CMS platforms.
• Experience partnering closely with product and engineering teams.
• Hands-on experience with analytics and SEO platforms such as: Google Search Console, Ahrefs, Accuranker (or similar rank-tracking tools), Product analytics platforms
• Experience forecasting SEO impact and building performance reporting.
• Strong project ownership and stakeholder management skills.
• Ability to work in a highly collaborative, cross-functional environment.

Preferred Qualifications

• Experience with Answer Engine Optimization (AEO) and AI search ecosystems.
• Background working on large-scale consumer websites, marketplaces, or content-driven platforms.
• Experience with affiliate marketing, digital PR, and link-building programs.
• Familiarity with answer engine visibility tools such as Profound or similar platforms.