SEO Manager

Aquent; Chicago (IL); Presencial; USD 85.000 - 120.000; Jornada completa

Descripción de la vacante

Aquent invites a Content Marketing Manager to lead messaging, content strategy, and organic discovery, bridging brand positioning with technical search architecture to drive conversions and visibility across search engines and AI answer engines.

You will partner with analytics, media, affiliate, and creative teams to ensure authoritative, discoverable content, guide multi-channel campaigns, and own quarterly roadmaps and agile delivery.

Formación

• 6+ years in content marketing, writing, and digital strategy.
• 3+ years enterprise AEO/SEO experience preferred.
• Deep fluency in emerging Answer Engine Optimization (AEO) frameworks for LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity).
• Strong knowledge of HTML, CSS, JavaScript, schema markup, sitemaps, canonicals, and redirects.
• Excellent writing, editing, and storytelling for thought leadership and performance marketing assets.
• Data-driven mindset with Google Search Console and analytics tools.
• Ability to oscillate between high-level strategy and hands-on execution.
• Experience collaborating in agile ceremonies and cross-functional teams.
• Background in higher education, healthcare/nursing education, or subscription-based services is a plus.

Responsabilidades

• Translate analytics and research into sharp value propositions.
• Develop quarterly and annual content roadmaps with milestones.
• Lead cross-functional efforts to embed AEO/SEO best practices across the enterprise.
• Advise on site architecture, taxonomy, and distribution for discoverability.
• Analyze SERPs, LLM behaviors, and competitor footprints for gaps.
• Oversee multi-channel content initiatives to boost organic visibility across LLMs.
• Write high-quality, conversion-focused copy and develop rigorous briefs.
• Collaborate with brands across platforms and affiliate networks.
• Monitor content health and SERP rankings with analytics teams.
• Mine data from Google Search Console and analytics dashboards.

Conocimientos

Content marketing

Copywriting

Analytics

Project management

Agile

Herramientas

Google Search Console

Google Analytics

Schema markup

SERP analysis tools

Descripción del empleo

We are seeking a results-driven Content Marketing Manager to lead and elevate our marketing messaging, content strategy, and organic discovery efforts. In this role, you will bridge high-level brand positioning with technical search architecture, translating competitive insights into high-impact campaigns engineered to drive conversions and maximize visibility across modern search engines and AI answer engines (AEO/LLMs).

Serving as the content brand champion for targeted educational programs, you will partner cross-functionally with analytics, media, affiliate, and internal creative teams to ensure messaging is authoritative, discoverable, and performance-driven.

Key Responsibilities

Strategic Positioning & Planning

• Strategic Positioning & Value Proposition: Translate complex competitive analysis, audience research, and internal analytics into sharp, high-converting value propositions.
• Planning & Goal Execution: Develop comprehensive quarterly and annual content roadmaps, defining business cases and milestones to achieve overarching business objectives.
• Agile Project Delivery: Define tactical requirements, build actionable business cases, and participate in agile ceremonies to guide key initiatives from ideation to completion.

AEO & Technical SEO Leadership

• Cross-Functional AEO/SEO Integration: Lead cross-functional collaboration with technical, product, and marketing stakeholders to embed AEO/SEO best practices across the enterprise.
• Content & Information Architecture: Prioritize strategic recommendations for website structure, online content hierarchy, taxonomy, and promotional distribution to enhance discoverability.
• Engine & Competitor Analysis: Analyze search/discovery engine result pages (SERPs/AERPs), LLM response behaviors, competitor footprints, and market trends to uncover content gaps and strategic growth opportunities.

Content Creation & Orchestration

• Multi-Channel Execution: Design and oversee multi-channel content initiatives that accelerate organic search visibility and expand AEO presence across large language models (LLMs).
• High-Impact Copywriting & Briefing: Write high-quality, conversion-focused content directly and produce rigorous, detailed creative briefs for internal writers and agency partners.
• Cross-Channel & Brand Ambassadorship: Champion unified brand messaging across external platforms, forums, digital communities, and affiliate networks.

Analytics, Discovery & Iteration

• Data-Driven Performance Tracking: Regularly monitor content health, SERP rankings, LLM citations, and conversion pipelines alongside analytics teams to iteratively refine content playbooks.
• Data Mining & Tool Insights: Research and synthesize quantitative data using Google Search Console, Google Analytics, and specialized SEO/AEO discovery platforms to inform tactical execution.

Qualifications & Key Requirements

• Experience: 6+ years of professional experience in content marketing, writing, and digital strategy, including 3+ years of enterprise AEO or SEO experience (preferred).
• AEO & Technical SEO Mastery:
• Deep fluency in emerging Answer Engine Optimization (AEO) frameworks for LLMs (e.g., ChatGPT, Claude, Gemini, Perplexity) paired with established organic search fundamentals.
• Strong working knowledge of technical SEO elements including HTML, CSS, JavaScript, schema markup/structured data, XML sitemaps, canonicals, and redirect mapping.
• Editorial & Copywriting Excellence: Exceptional writing, editing, and storytelling capabilities, with proven dexterity in writing both thought-leadership copy and high-converting performance marketing assets.
• Data-Driven Mindset: Hands-on experience extracting actionable insights from Google Search Console, analytics suites, and industry AEO/SEO diagnostic tools to guide strategic decision-making.
• Strategic & Tactical Agility: Proven ability to oscillate effortlessly between high-level business strategy and hands-on, tactical day-to-day execution.
• Collaboration & Process: Strong communication and project management skills; experienced working within agile ceremonies, operating cadences, and managing cross-functional stakeholder alignments.
• Industry Background (Plus): Direct experience in higher education, healthcare/nursing education, or subscription-based service models is a distinct advantage.