SEO & Content Writing Specialist

Alliant; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Alliant is seeking an SEO Specialist to execute our search strategy and boost organic visibility for the company’s website and content assets. The role emphasizes AI-driven discovery, user experience, and measurable growth across digital channels.

You will partner with marketing, PR, and product teams to implement on-page optimization, technical SEO, and data-driven content improvements for a B2B audience.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Three+ years of SEO or digital marketing with proven ranking/traffic gains.
• Three+ years of content writing experience, preferably in B2B.

Responsibilities

• Conduct keyword research, competitive analysis, and site audits to identify optimization opportunities.
• Implement on-page optimizations: title tags, meta descriptions, header tags, internal linking, and schema markup.
• Develop content optimization across landing pages, blogs, and multimedia assets to boost visibility and engagement.
• Write and optimize clear, user-focused website copy and thought leadership for B2B audiences.
• Collaborate with SMEs to translate expertise into compelling copy aligned with audience needs and goals.
• Assist in creating and managing SEO/SEM campaigns across platforms.
• Track, measure, and report SEO KPIs such as rankings, traffic, and conversions.
• Surface actionable insights to the Director based on trend analysis.
• Use GA4, GSC, BrightEdge to monitor performance and surface insights.
• Maintain dashboards and reporting accuracy across SEO and paid channels.
• Stay current on algorithm updates, SEO trends, and emerging tools.
• Experiment with generative AI-driven search and AEO under direction.
• Contribute ideas to improve processes and outcomes for SEO initiatives.
• Partner with marketing to integrate SEO into digital projects.
• Support campaign planning, execution, and reporting aligned with business goals.
• Test landing page templates and content variations to optimize UX and search performance.

Skills

On-page optimization

SEO tools

Technical SEO

Content writing

Communication

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Google Search Console

GA4

BrightEdge

SEMrush

Ahrefs

Moz

Job description

SUMMARY

The Search Engine Optimization (SEO) Specialist supports the execution of the organization's search engine optimization strategy to increase online visibility, drive qualified organic traffic, and improve overall website performance. Reporting to Director of SEO this role is hands‑on and focused on Search and AI discoverability while creating a positive user and client experience across the website. The SEO partners with the PR team on SEO‑related media outreach and link building efforts, as well as the broader marketing team to ensure SEO best practices are consistently applied, while contributing insights that inform strategy and drive measurable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.
• Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.
• Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.
• Research, write and optimize clear, user‑focused website copy and though leadership for B2B audiences. Use keyword and performance data, along with an understanding of ICPs/personas and the buyer journey, to address audience needs at each stage and improve visibility in traditional search and AI engines.
• Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.
• Assist in the creation and management of SEO and Search Engine Marketing (SEM) campaigns across platforms.
• Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.
• Surface actionable insights to the Director based on trend analysis.
• Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.
• Maintain dashboards and reporting accuracy across SEO and paid channels.
• Stay current on search engine algorithm updates, SEO trends, and emerging tools.
• Experiment with new tactics, including generative AI‑driven search and Answer Engine Optimization (AEO), under the guidance of the Director of SEO.
• Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.
• Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.
• Support campaign planning, execution, and reporting to align with business goals.
• Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.

QUALIFICATIONS

EDUCATION / EXPERIENCE

Bachelor’s degree in marketing, Communications, Business, or a related field , or equivalent combination of education and experience

Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.

Three (3) or more years of content writing experience, preferably in a B2B environment

SKILLS

• Knowledge of on‑page optimization (title tags, meta descriptions, internal linking, schema markup)
• Proficiency with SEO tools such such as Google Search Console, Google Analytics (GA4), BrightEdge, SEMrush, Ahrefs, Moz or equivalent
• Knowledge of technical SEO (site speed, mobile optimization, crawlability, Core Web Vitals)
• Detail‑oriented and able to manage multiple projects simultaneously
• Strong written and verbal communication skills

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