SEO/AEO Content Operations Manager

DeWinter BH; San Jose (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

DeWinter Group is seeking a detail-oriented SEO/AEO Content Operations Manager to drive the operational execution of SEO and AI-powered search initiatives in a fast-paced Revenue Marketing environment. You will coordinate audits, optimization programs, cross-functional reviews, QA, and tracking to improve content visibility.

Reporting to the SEO/AEO Program Lead, you will serve as the central point among SEO/AEO, Product Marketing, Content, Legal, agencies, and stakeholders.

Qualifications

• Hands-on SEO/AEO experience, including content optimization, search best practices, and AI-powered search environments.
• Strong organizational and project management skills.
• Ability to manage multiple initiatives, coordinate cross-functional reviews, follow up consistently, and keep projects moving forward.
• Analytical thinking and strong attention to detail.
• Ability to evaluate performance data, identify opportunities, and translate insights into clear, actionable recommendations.
• Familiarity with SEO best practices, keyword research, content optimization, schema markup, and search performance metrics.
• Understanding of Answer Engine Optimization and AI-powered search experiences.
• Strong stakeholder management and cross-functional coordination skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across cross-functional teams.
• Proactive problem-solving and risk-escalation skills.
• Commitment to quality assurance, process improvement, and operational excellence.
• Comfort working in both traditional SEO and emerging AI search environments.

Responsibilities

• Review existing content to identify outdated, underperforming, duplicate, or obsolete assets.
• Document audit findings and support recommendations for content updates, consolidation, redirects, and retirement.
• Coordinate implementation of optimization priorities based on business objectives and established strategic direction.
• Support SEO and AEO strategy execution across digital content properties.
• Research emerging search trends, prompts, and AI-driven discovery experiences.
• Identify opportunities to improve content visibility and performance in traditional and AI-powered search environments.
• Ensure content updates align with approved optimization strategies, editorial standards, and campaign priorities.
• Coordinate end-to-end review workflows with Product Marketing, Content, Legal, and other stakeholders.
• Track approvals, follow up on outstanding actions, and help drive projects through completion.
• Maintain clear communication regarding project status, timelines, and dependencies.
• Review deliverables from external SEO agencies, consultants, and strategic partners.
• Validate recommendations for quality, completeness, and alignment with SEO/AEO best practices.
• Coordinate implementation efforts with internal teams and ensure recommendations are executed effectively.
• Perform quality assurance reviews before publication.
• Ensure content complies with SEO, AEO, accessibility, schema markup, and content governance requirements.
• Identify issues, elevate risks, and recommend corrective actions.
• Monitor content optimization projects, implementation activities, and stakeholder requests.
• Track progress against project timelines and milestones.
• Identify and mitigate blockers that could affect delivery.
• Provide regular status updates and reporting to stakeholders and program leadership.

Skills

SEO/AEO experience

Content optimization

Project management

Analytical thinking

Performance analysis

Keyword research

Schema markup

AI-powered search

Stakeholder management

Written communication

Verbal communication

Cross-functional coordination

Problem-solving

QA & process improvement

Operational excellence

Hybrid/remote adaptability

Tools

Google Search Console

Bing Webmaster Tools

Adobe Analytics

SEMrush

Ahrefs

Adobe Experience Manager

Wrike

Microsoft 365 / Google Workspace

Profound or AI tools

Job description

SEO/AEO Content Operations Manager

Overview

Drive the operational execution of SEO and Answer Engine Optimization (AEO) initiatives in a fast-paced Revenue Marketing environment. The SEO/AEO Content Operations Manager will coordinate content audits, optimization programs, cross-functional reviews, quality assurance, and implementation tracking to improve content visibility across traditional search engines and AI-powered search experiences.

Working under the strategic direction of the SEO/AEO Program Lead, this role serves as a central point of coordination among SEO/AEO, Product Marketing, Content, Legal, external agencies, and other stakeholders. The ideal candidate is highly organized, analytical, detail-oriented, and skilled at moving multiple initiatives from planning through implementation while maintaining quality, governance, and timeline requirements.

Key Responsibilities

• Review existing content to identify outdated, underperforming, duplicate, or obsolete assets.


• Document audit findings and support recommendations for content updates, consolidation, redirects, and retirement.


• Coordinate implementation of optimization priorities based on business objectives and established strategic direction.


• Support SEO and AEO strategy execution across digital content properties.


• Research emerging search trends, prompts, and AI-driven discovery experiences.


• Identify opportunities to improve content visibility and performance in traditional and AI-powered search environments.


• Ensure content updates align with approved optimization strategies, editorial standards, and campaign priorities.


• Coordinate end-to-end review workflows with Product Marketing, Content, Legal, and other stakeholders.


• Track approvals, follow up on outstanding actions, and help drive projects through completion.


• Maintain clear communication regarding project status, timelines, and dependencies.


• Review deliverables from external SEO agencies, consultants, and strategic partners.


• Validate recommendations for quality, completeness, and alignment with SEO/AEO best practices.


• Coordinate implementation efforts with internal teams and ensure recommendations are executed effectively.


• Perform quality assurance reviews before publication.


• Ensure content complies with SEO, AEO, accessibility, schema markup, and content governance requirements.


• Identify issues, elevate risks, and recommend corrective actions.


• Monitor content optimization projects, implementation activities, and stakeholder requests.


• Track progress against project timelines and milestones.


• Identify and mitigate blockers that could affect delivery.


• Provide regular status updates and reporting to stakeholders and program leadership.

Required Skills

• Hands-on SEO/AEO experience, including content optimization, search best practices, and AI-powered search environments.


• Strong organizational and project management skills.


• Ability to manage multiple initiatives, coordinate cross-functional reviews, follow up consistently, and keep projects moving forward.


• Analytical thinking and strong attention to detail.


• Ability to evaluate performance data, identify opportunities, and translate insights into clear, actionable recommendations.


• Familiarity with SEO best practices, keyword research, content optimization, schema markup, and search performance metrics.


• Understanding of Answer Engine Optimization and AI-powered search experiences.


• Strong stakeholder management and cross-functional coordination skills.


• Excellent written and verbal communication skills.


• Ability to manage multiple priorities across cross-functional teams.


• Proactive problem-solving and risk-escalation skills.


• Commitment to quality assurance, process improvement, and operational excellence.


• Comfort working in both traditional SEO and emerging AI search environments.

Nice-to-Have Skills

• Experience working with content management systems, marketing platforms, and SEO tools.


• Experience with Google Search Console and Bing Webmaster Tools.


• Experience with Adobe Analytics.


• Experience with SEMrush, Ahrefs, or similar SEO platforms.


• Experience with Adobe Experience Manager or other CMS platforms.


• Experience with Wrike.


• Proficiency with Microsoft 365 and Google Workspace.


• Experience with Profound or similar AI search visibility and content optimization platforms.


• Familiarity with large language models and AI tools, including Gemini, Copilot, or ChatGPT.


• Experience coordinating external SEO agencies, consultants, or strategic partners.

Preferred Education and Experience

• At least 3 years of experience supporting SEO, content marketing, digital marketing, or content operations initiatives.


• Preferred educational background was not specified in the provided job information.

Other Requirements

• Work arrangement: Hybrid.


• Location: San Jose, California.


• Employment type: W2 only.


• Start date: ASAP.


• Ability to coordinate effectively with multiple internal teams and external partners.


• Ability to maintain project visibility, meet deadlines, and communicate status, dependencies, and risks consistently.